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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

To think the Malteaser advert is in really poor taste

560 replies

Bearbehind · 04/10/2016 21:55

Just seen a Malteaser advert where a woman in a wheelchair is talking to 2 friend in the park about her date.

The jist is she had a spasm, he enjoyed the repercussions, and whilst demonstrating her hand actions the malteasers shoot out of the bag and go every where.

Is it me or is that really bad taste?

OP posts:
Areyoulocal · 11/10/2016 15:31

This reply has been deleted

Message withdrawn at poster's request.

Bearbehind · 11/10/2016 20:53

What have Nestle got to do with anything? Maltesers are made by Mars?

OP posts:
Memoires · 11/10/2016 23:39

Areyoulocal, great news for you from bearbehind up there. I guess that means you can scoff to your heart's content! (So can I, but I prefer Bendicks.)

Willow2016 · 16/10/2016 00:05

Been on holiday so just saw your question 'bibbity', not hard to find really.

Cadbury bans Flake ad from screens after deeming it too racy.

For more than 40 years its racy adverts have walked a fine line between suggestive and sexual.
Now it seems advertisers have finally gone too far after making a commercial for chocolate bar Flake too racy for Cadbury to screen.
The £1 million advertisement was based around the theme of temptation and showed a beautiful woman being seduced by a devil-like character.

It had been planned for a prime time slot but executives decided it was too suggestive and axed it.
Cadbury has now moved its multi-million pound budget for Flake away from long-standing advertising agency Saatchi & Saatchi.
The firm said it scrapped the advert after research revealed it polarized opinion in focus groups.
Marketing director said: ‘Having researched it, we felt it wasn't working for our core target audience. You try things, but don't always pull it off and that's what happened here.’
The decision not to run the ad coincided with the final stages of Kraft's takeover bid for the company, which was completed in February.Cadbury bans Flake ad from screens after deeming it too racy

chocohlic3 · 11/11/2016 21:35

The Malteesers advert with the 'simulated wanking' ( demonstrated with a bag of Malteesers ) is not only crude but particularly distasteful and unfunny - can you imagine this advert being performed and demonstrated by a disabled male talking about his girlfriend?
What worried me also was that 'children copy' - do we want to see our children copying these actions with a bag of sweets ? ( even though they are unaware of the 'hand job' connotations.
Just because it is performed by a disabled performer doesn't make it funny or 'in my opinion' permissible and acceptable.

Coconutty · 11/11/2016 21:41

This reply has been deleted

Message withdrawn at poster's request.

backupbackup · 11/11/2016 21:45

Just watched it.

I laughed. Girl enjoys a chat with her friends. Yeah she's disabled but can laugh and joke.

To be honest, what I took from it was people with disabilities have EXACTLY the same sense of humour as an able bodied person and they may have the same sexual desires and can be in the same relationships and friendships as an able bodied Person.

I have a disable friend and this is kind of the way we speak to each other. Life's too short to be hung up on this sort of thing.

chocohlic3 · 13/11/2016 10:41

I'm sure you girls (disabled or not ) talk about all sorts of things ( in private ) I just don't think a simulated wanking of a bag of malteesers is what I want to see - be as crude as you want in your own homes.

chocohlic3 · 27/01/2017 22:35

wankteesers advert is still on ! Puts me right off eating them ever again.

Who cares if they are disabled - would the same advert be tolerated by an able bodied person OR a man ?

SixthSenseless · 27/01/2017 22:42

Bumped again after 2.5 months, chocoholic? And last time you bumped it it was about 3 weeks after the last post!. Goodness , how upset you are. Or are you the producer? Wink

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