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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

To think the Malteaser advert is in really poor taste

560 replies

Bearbehind · 04/10/2016 21:55

Just seen a Malteaser advert where a woman in a wheelchair is talking to 2 friend in the park about her date.

The jist is she had a spasm, he enjoyed the repercussions, and whilst demonstrating her hand actions the malteasers shoot out of the bag and go every where.

Is it me or is that really bad taste?

OP posts:
Nermerner · 06/10/2016 15:03

The watershed means nothing if you have taped the paralympics to watch with your 8 year old.

bibbitybobbityyhat · 06/10/2016 15:04

S'ok, I was replying to metaphoricus Grin

Silvamoon · 06/10/2016 15:10

I was worried this was just me. Am I bad for finding these adverts odd and slightly uncomfortable? The hand gesture one I only saw once, so wondered if it had been removed haha

nancyblackett80 · 06/10/2016 15:33

Nermerner - does anyone actually tape things now? Surely you can watch on catch up and that edits out the advertising shown at the time and replaces it with current ones on c4.

MrsJayy · 06/10/2016 15:35

Us oldies sometimes say taped when we mean record i do but surely you ff through the adverts

nancyblackett80 · 06/10/2016 15:35

LRD - I think you should cancel the cheque. You're not getting anywhere with OP.

nancyblackett80 · 06/10/2016 15:39

I know MrsJayy, thing is, the thread has descended into utter chaos now I thought we could start a new digressed topic of who records and who tapes (I definitely don't sky+ though, way too common)

ChardonnayKnickertonSmythe · 06/10/2016 15:42

Blimey.
I dint even like maltesers.

ChardonnayKnickertonSmythe · 06/10/2016 15:44

But I do think it was a double entendre.
I do like the ads.

BlancheBlue · 06/10/2016 15:53

Its not a double entendre ffs

bibbitybobbityyhat · 06/10/2016 16:43

nancyblackett - do I take it that you think there is a double entendre in there?

Bearbehind · 06/10/2016 16:50

brandonstrakflakes, you can't moan at us both- you have to pick a side Grin

OP posts:
Bearbehind · 06/10/2016 16:59

You can't beat a bit of semantics!

Please, please, please can someone on the 'double entendre' side explain to the rest of us what the second meaning is.

Spilling sweets means nothing

In order for this to be a double entendre there has to be 2 differing things that the Malteasers symbolise or mean

Following a conversation and hand actions about wanking, they can only possibly symbolise one thing.

Agreed, if you only watched the very end with the malteser spurt you could interpret it in various ways but you can misinterpret anything if you don't see or hear the full thing.

From viewing and listening to the whole advert there is only one possible meaning.

It's not pretending to be anything other than ejaculation.

OP posts:
nancyblackett80 · 06/10/2016 17:00

I would say it IS a double entendre because the alternative to wanking him off was spilling the maltesers. As in, they were on a date, they ate maltesers, she spilled them, but to all us adults who know about sex and stuff - she is actually hinting that he jerked off.

I would say the English language is not a precise science. Words, phrases, meanings change substantially over time and with cultural influxes.

BlancheBlue · 06/10/2016 17:06

nancy she says "we were getting frisky" how is that ambiguous?

Bearbehind · 06/10/2016 17:10

But nancy, the prelude to the Maltesers spilling is her saying her hand was on his cock, her hand spasmed and he liked the outcome.

I could see your point if the conversation had been in any way vague or coy but it's not, she's not 'hinting' at anything - they are definitely not talking about sitting eating Maltesers!

OP posts:
Blu · 06/10/2016 17:13

Mars were behind 'they melt in your mouth, not in your hand'

Ooooh Missus!

A quick google tells me that their advertising slogan in Europe is 'pleasure you can't measure', and that in 2010 they had promotional packs flaunting 'Turn Up The Heat.'

And look at THIS advert! Suck your what???

They are a brand straight out of a bawdy music hall act.

In fact I feel some lyrics coming on...

Laiste · 06/10/2016 17:18

If it were a couple kissing, eyes closed ect, and the person holding the maltesers had squeezed the packet in excitement and we see the maltesers shooting out - then that would be an 'action double entendre'.

But - her talking about wanking and then using the maltesers to illustrate what happened next is symbolism. There was no other 'side' to it, she meant it to represent the spurt..

nancyblackett80 · 06/10/2016 17:22

I'm not explaining myself further for you to argue. You think you're right, I think I am. Its my interpretation of it.

Bearbehind · 06/10/2016 17:24

Fair enough nancy if your interpretation is to ignore the actual narrative and pretend they were talking about sitting eating Maltesers then you're right, we'll never agree.

OP posts:
Skylander01 · 06/10/2016 17:30

Yay - they make me cringe! I hate them! I'm like "what about grandma's necklace! forget about the boy and the kiss! we girls are not all that man mad you know! The girls in the scrubs are acting just plain stupid!!!

nancyblackett80 · 06/10/2016 17:35

Yes. I concede to your superior pearl clutching, professionally offended, bosom hoiked pendantics...

You sound like you need a good shag.

bibbitybobbityyhat · 06/10/2016 17:47

Oh, you might have let the double entendre side down there a bit Nancy.

Anyway, I believe latest scores are Yes: 8, No: 15, On fence: 3.

Skylander01 · 06/10/2016 17:47

Shit is it that obvious nancy! lol!!!

metaphoricus · 06/10/2016 17:48

Us oldies sometimes say taped when we mean record
I just listen to stuff on the wireless. Although that means something completely different now.

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