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Original poster

To think the Malteaser advert is in really poor taste

560 replies

Bearbehind · 04/10/2016 21:55

Just seen a Malteaser advert where a woman in a wheelchair is talking to 2 friend in the park about her date.

The jist is she had a spasm, he enjoyed the repercussions, and whilst demonstrating her hand actions the malteasers shoot out of the bag and go every where.

Is it me or is that really bad taste?

OP posts:
LRDtheFeministDragon · 04/10/2016 22:23

This isn't a double entrendre, its not even that subtle, it's about wanking some bloke off demonstrated by Malteasers shooting out of a bag?

Um ... that's kinda what a double entendre is, right? It's something with two or more interpretations, one that's innocent (the malteasers shooting out of the bag) and one that's more suggestive (the wanking).

What did you think it meant? Confused

Original poster
Bearbehind · 04/10/2016 22:24

I guess I must be a prude then as I just don't see why an advert about wanking is necessary to advertise chocolate.

I get some adverts use 'sexy' models but wanking is overstepping the mark IMO.

OP posts:
foursillybeans · 04/10/2016 22:25

I agree with the first point Bearbehind made. It wouldn't be acceptable if it was an able bodied person talking about wanting off a partner so why does the disability make it less crude? I can't see how it does.

Original poster
Bearbehind · 04/10/2016 22:26

There is no second meaning though- the Malteasers are demonstrating the result of the wanking. There's nothing innocent about it.

OP posts:
TondelayaDellaVentamiglia · 04/10/2016 22:27

Guess you are a mere child who never saw the Flake ads!

foursillybeans · 04/10/2016 22:27

Wanking even.

MrsJayy · 04/10/2016 22:27

Tbf its on after the water shed and i do think its crude but it is quite funny people with disabilities have sex shocker

MixedUpConfusion · 04/10/2016 22:27

*Maltesers

multivac · 04/10/2016 22:27

Right. Because sexual imagery has never been used to sell chocolate before. That's how we all eat a Flake, seriously.

gintymarlowe · 04/10/2016 22:28

reminds me of a series of postcards and posters in a campaign about disabilities (i seem to recall it was for Sue Ryder foundation or something) which tried a similar sort of thing regarding humour. one of these had a slogan on a picture of a woman in a wheelchair with her boyfriend standing beside her chair saying "Helen is a screamer." i thought "wow is that an innuendo?" and then you look inside the flyer and her boyfriend says "everytime we go to the cinema she screams with laughter! it is so embarassing hehehe". so implying it was about sex but really just making the point that disabled people are just like anyone else- they have interests, they laugh, they cry, they may enjoy films etc. basically the small print went on to make that very point. that people are just people beneath their disability and they aren't weird or anything

Original poster
Bearbehind · 04/10/2016 22:29

I do remember the Flake adverts but they were much more subtle.

It was a woman in a bath eating chocolate.

If you chose to view it as more sexual than that then that was your choice.

This is blatantly about wanking a bloke off- it is quite different.

OP posts:
gintymarlowe · 04/10/2016 22:31

even if it had been about sex though i would have read it as the still the same point- about treating disabled people as people with normal desires and interests and relationships. nothing wrong with that and probably gets the point across very effectively. i am a PWD myself though being that my issues don't involve being in a chair i think i can be just as prone to judging the visibly disabled and making assumptions as can any able bodied person and that advert made me more aware. a good thing, i think.

Blodplod · 04/10/2016 22:32

I Agree with you OP.. Regardless of any disability (didn't really notice to be honest) I also found it distasteful for advertising chocolate and I'm pretty sure when I saw it, it was well before any watershed.. The intention was clear that she was signalling wanking someone off.. Pretty gross on daytime TV I think.. It's chocolate, on an advert during the day or early evening.. Why on earth does wanking have to feature?

MrsJayy · 04/10/2016 22:32

Oh stop it flake advert was about oral sex and well we know it was

multivac · 04/10/2016 22:32

No, Bearbehind, it is exactly the same.

Apart from the wheelchair, obviously.

SuperFlyHigh · 04/10/2016 22:33

Interesting isn't it that the disabled people on this thread think it's fine and the non disabled are all cats bum mouth over it!

Yes I agree it's a bit crude but why not? A step in the right direction towards acknowledging that disabled people have sex lives and a sense of humour.

Ps must ask paraplegic DB's FIL is he's offended or not! He would probably think a bit crude but amusing!

MrsJayy · 04/10/2016 22:33

Its not on daytime tv its on after the watershed

YelloDraw · 04/10/2016 22:34

I guess I must be a prude then as I just don't see why an advert about wanking is necessary to advertise chocolate.

It's getting you talking about it!

I thought it was funny. There are loads of adverts that use sex to sell. It doesn't become disgusting just because there is a person with a disability involved.

Original poster
Bearbehind · 04/10/2016 22:34

The flake advert was a double entendre- this one has no double meaning- it's only message is about wanking.

OP posts:
MrsJayy · 04/10/2016 22:34

If you have a disability sex can be a bit awkward at times

Blu · 04/10/2016 22:35

it's shown after 9 o'clock.

Compared to fellatio with a flake, or the various gushing champagne bottles that accompany 'romantic' scenes, and the carry in on programmes such as Benidorm, I cant see why knickers need get twisted over this.

Refreshing to see a disabled actor in something a bit risky.

I liked it.

elQuintoConyo · 04/10/2016 22:35

Bear you do realise the Flake bathtub woman was sucking off the Flake, don't you?

Does anyone have a link to the advert - they're not shown where I live and it sounds hilarious!

LRDtheFeministDragon · 04/10/2016 22:35

I guess I must be a prude then as I just don't see why an advert about wanking is necessary to advertise chocolate.

Well, it's not, is it? But surely you can see that you're not really comparing apples with apples here.

You say that the old Flake ads allowed you to 'choose' to see it as sexual, whereas you think this double entendre (sorry, but it is) is blatant. How?! How do you know every single other person interpreted it the way you did - seeing as the innuendo is (by definition) unspoken?

It's true that many people assume disabled people have no sex lives, and therefore find any sexual innuendos quite blatant in the context of disability, but you can't reasonably generalise your response to apply to everyone, can you?!

Rrross1ges · 04/10/2016 22:35

I'm disabled. I also have sex

As long as you don't eat Malteasers, they're only for the able-bodied 🍫

HarryPottersMagicWand · 04/10/2016 22:35

I loved the last malteser advert where she used them to dump her cheating partner. Thought that was bloody hilarious. I'm just disappointed this wasn't as funny. I'm quite glad to see disabled people on adverts and it being talked about and normalised.