Sydney Sweeney

[Teenytwo]

I keep seeing posts on my SM about Sydney and the controversy behind her advertisement for some jeans. I’ve seen multiple posts about it being controversial but I can’t understand why, she’s got a low cut top on but I wouldn’t consider it low enough to cause the attention it’s getting. Please can someone tell me what I have missed?

If it is something really obvious and I’m being an idiot I promise I’m not being goady, I genuinely can’t figure it out.

There is a voiceover at the end that says ‘sydney sweeney has great jeans’

after she’s spoken about genes passing down from parents

is this not the ad we’re talking about?

Who actually said it? One person on Twitter probably. Its offence taken for the sake of it, like they have to find their daily dose and somehow it’s news.

I've just watched the advert, what are you talking about? She does have great jeans/genes. So because she's white it's wrong?

Yes, you've nailed it. She's not fat, she's not trans and she's a white woman so obviously we must get upset about it and say it isn't fair.

I was about to say have you been living under a rock ??

I saw an interview where the guest said Sydney Sweeney’s initials are even wrong. Thankfully the interviewer called them out stating the reference to the SS is reaching and taking it too far.

Oh my God, it's a pun. A joke. What the hell is happening to people?

I think it’s because she’s white…we live in such weird times

Nobody cares what you think about her looks. Why would they?

OP, I’m a pretty woke lefty, and a psychologist to boot so I have some understanding of eugenics as part of my education, and I don’t get that angle at all. They could just as easily have put Beyoncé, or Priyanka Chopra, or literally any other attractive woman in that advert and nobody would have batted an eyelid (and they still could if they wanted to). As a PP has mentioned earlier, attractive women have been used to sell clothes for decades.

@MayaPinion

There were plenty of other people commenting on her looks on this thread.
Are you going to be similarly rude to them and tell them nobody cares about their opinion?

The sad truth is that the internet has allowed weirdos and fools to speak loudly. In the past we wouldn’t have heard from these people because they’re so inconsequential and their ‘issues’ are so trivial or contrived.

Woke concern is often just attention seeking bullshit. This Sydney Sweeney trousers thing is a good example.

She explains what genes are then the voiceover says she has great jeans because it’s a play on words.

If you think it has racist undertones or talks about eugenics you’re teaching so far you’ll pull a muscle in your arm.

So she doesn’t talk a it good genes at all

Well exactly. I’m finding on social media the same people whining about this are the same people using antisemitic tropes towards Israel. But yeah, a 27yo girl in a jeans as is the problem here

I honestly hate it when people pearl clutch because someone didn’t know something.

We only know things because someone told us. Nobody here was born knowing what eugenics are, hardly OP’s fault if nobody ever told her!

I’ve seen her in real life in the theatre sat in front of me. She’s one of the main characters in Euphoria so I did recognise her. She’s gorgeous in real life and tiny as they all are. Was just going about her business no one recognised her.

@Thulpelly wouldn’t ir actually be racist to exclude a woman because shes white? Is there something wrong with being white?

I thought the whole 'controversy' was bonkers.

There really are people who go through life looking for reasons to be offended.

In the end, the campaign and the product is just getting more attention than it would have had so the company must be pleased with the professionally offended taking them on.

I think there is so much more to be offended about in America at the moment than some silly advert...

I too think it’s a mountain out of a mole hill.
Makes a change from seeing the Kardashians or like posters have said, a blue haired, heavily tattooed trans person advertising women’s clothes.
Previously I had never heard of either SS or AE. I bet AE are delighted with the outrage.

What foolishness.

I think I have great genes too, does that mean I am endorsing eugenics or secretly hate all non black people?

No. It is just a beautiful young girl advertising jeans.

In the current climate in USA I’m sceptical that AE didn’t know exactly what they were doing. Knew that they’d face a reaction like this.

However in terms of marketing it’s been a great success - how many jeans ads make it all over the internet like these have?
I’d never heard of American Eagle before.

https://www.theguardian.com/fashion/2025/jul/31/fashion-statement-sydney-sweeney-american-eagle-ads-fashion-industry

I found this article interesting yesterday when I was trying to understand the controversy.

It's because we are no longer meant to laud, what used to be considered, conventional beauty e.g. healthy physique, facial symmetry, clear skin, good hair etc.

I'm buying some to help boost AE profits in the hope they will start running similar advertising campaigns.

Really?

And another one. Why are so many people on this thread judging someone for learning something new?