It's decades since I've bought ice cream, consequently I'm very out of touch. When I was a bairn in the 70s and 80s there was very little choice. Vanilla, Cornish, Raspberry Ripple and Neapolitan was about it. The take-home market was dominated by Lyons Maid and Walls, with Midland Counties bringing up the rear. Vanilla was OK but a bit dull. I quite liked RR. I only liked the strawberry part of Neapolitan. The chocolate part never tasted like chocolate and I've not liked chocolate ice cream since.
What do folk buy these days?