Active discussions

Meet the Other Phone. Protection built in.

Meet the Other Phone.
Protection built in.

Buy now

Please or to access all these features

Talk
Chat

Join the discussion and chat with other Mumsnetters about everyday life, relationships and parenting.

Original poster

Do you think that This Morning is aimed more at the middle classes or the working classes?

122 replies

Year6teacher754 · 18/04/2020 20:07

Do you think that This Morning is aimed more at the middle classes or the working classes?
I personally think that it is aimed towards the middle classes.

OP posts:
MuchasSmoochas · 18/04/2020 20:10

Haven’t watched it since I was at school a very long time ago! So can’t say but I do think that working class are more likely to watch tv during the day.

OhCaptain · 18/04/2020 20:11

Massive generalisation but at a guess I’d say working class watch more morning/daytime tv.

Janaih · 18/04/2020 20:11

The working classes are at work during the day surely?

OhCaptain · 18/04/2020 20:11

Why do you think it’s aimed at middle class?

CayrolBaaaskin · 18/04/2020 20:14

Working class. Many of the ads are obv aimed at working class

Original poster
Year6teacher754 · 18/04/2020 20:14

@Janaih

Exactly what I thought, therefore it must be aimed at the middle classes.

OP posts:
Original poster
Year6teacher754 · 18/04/2020 20:14

@OhCaptain
Because the working classes will be at work when it is on.

OP posts:
Smellbellina · 18/04/2020 20:16

I don’t have a scooby who it’s aimed at, it’s a pile of wank.

DartmoorChef · 18/04/2020 20:17

More like the non working class

PineappleDanish · 18/04/2020 20:19

Working classes. ITV has always been more "downmarket" in general than BBC. ITV daytime output - loose women, this morning celeb gossip, judge rinder. BBC's is antiques and property.

VivaLeBeaver · 18/04/2020 20:22

It’s aimed at students, the unemployed and bored housewives?

EnriqueTheRingBearingLizard · 18/04/2020 20:22

No idea about class and I don't turn the TV on until late afternoon, but I have seen snippets and it seems to me it's aimed at the hard of thinking.

IHateCoronavirus · 18/04/2020 20:23

I’d say unemployed/those on benefits/students doing light courses. Most other people would be working when it is on unless they are doing shift work.

Wolfiefan · 18/04/2020 20:24

It’s aimed at those who watched Jeremy Kyle. Those who completely lack class, decorum or indeed brain cells.

Casino218 · 18/04/2020 20:29

Middle class people work too! This thread is pointless.

Heatherjayne1972 · 18/04/2020 20:32

Honestly. Does it matter?

Crinkle77 · 18/04/2020 20:37

I've not really thought about it but I would guess it's aimed at stay at home mums.

ADreamOfGood · 18/04/2020 20:39

Why do you have two threads?
I'd like to know what type of content This Morning does that you think is middle class?

OhTheRoses · 18/04/2020 20:44

It's aimed at whoever has time to sit on their backside before starting their day.

MissMarks · 18/04/2020 20:45

The less educated.

yesterdayschild · 18/04/2020 20:56

How very Victorian talking about "Class"

WhentheRabbitsWentWild · 18/04/2020 21:19

What a stupid post

Rainbowb · 18/04/2020 21:22

It’s aimed at morons

catwithnohat · 18/04/2020 21:26

Daily Mail and Sun readers whoever/whatever they are!

LoisWilkersonslastnerve · 18/04/2020 21:27

It's not really about class. I can't watch it. Drivel.

Swipe left for the next trending thread