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Original poster

Do you think that This Morning is aimed more at the middle classes or the working classes?

122 replies

Year6teacher754 · 18/04/2020 20:07

Do you think that This Morning is aimed more at the middle classes or the working classes?
I personally think that it is aimed towards the middle classes.

OP posts:
augustusglupe · 18/04/2020 21:52

I stopped watching it years ago, ditto all ITV daytime.
I always say they play to their audience and if by that I mean all the thick, easily led lot who’ll suck up anything.
Doesn’t really come down to class tbh.

TARSCOUT · 18/04/2020 22:00

It is aimed at those with no mind of their own.

nancyjuice7 · 18/04/2020 22:03

SAHM's/Mat Leaves
Retired
Unemployed

You surely must notice all the adverts during this show are aimed at those groups?

NeverTwerkNaked · 18/04/2020 22:06

Generally just at not very intelligent people (irrespective of class) I always assumed?

Whichroomtovisit · 18/04/2020 22:14

I watched it while working from home (In the good old days, before my kids were here constantly.) It was something that I didn’t have to pay close attention too but felt like ‘company’. I’m not hard of thinking, thick or with no mind of my own.

Some of you need a day off and really could judge people for anything.

WickedlyPetite · 18/04/2020 22:16

Is it aimed at any particular class?

I'd have thought if anything it's aimed at those with lower than average intelligence.

anothernotherone · 18/04/2020 22:27

Year6teacher754 If you are actually a year 6 teacher, you'll know that being a school teacher makes you middle class. Yet you're presumably at work during the day during pandemic free term time.

I last "watched" it when I was a student, which was when it was still relatively new and revered to as 'Richard and Judy' not as This Morning. Watched is in inverted commas because I don't think anyone really watches it with any consistent focus, they put it on in the background and pay attention occasionally, the same way people use radio. So I'd say it's aimed at students, retired people and other people home in the day, like all daytime television!

Pelleas · 18/04/2020 22:28

Being 'working class' does not equate to being uneducated, of low intelligence or having lowbrow tastes.

ADreamOfGood · 19/04/2020 00:00

Being a teacher doesn't make one middle class. I have friends that are teachers that are working class.

DaisyDreaming · 19/04/2020 00:03

I don’t feel it’s aimed at any class, it feels more like it’s aimed at lower IQ!

Downton57 · 19/04/2020 00:12

What on earth is working class and middle class nowadays? We're not living in Edwardian times.

PyongyangKipperbang · 19/04/2020 00:15

A line I read many years ago on MN

"Stephen Fry is what stupid people think clever people look like"

I would say that TM is the same.

Boredbumhead · 19/04/2020 00:17

I have a PhD and I watch it occasionally for the spectacle. Same with Loose women. I only really liked it when it was Richard and Judy or marginally less, Fern and Schofield.

enragedpenfold · 19/04/2020 00:18

‘For the spectacle’ Grin

OhCaptain · 19/04/2020 00:21

For the spectacle is brilliant! Grin

FlyingPandas · 19/04/2020 00:34

I have a cast iron rule of no daytime tv ever. Don’t care whether it’s BBC, ITV or whoever, it’s all shite.

I watched neighbours and doctors as a student, and the likes of This Morning when I was breastfeeding my DC, but soon decided no, no more. Not worth it. Avoiding daytime telly became a way of clinging onto sanity and a vague sense of worth as a sahm when my kids were younger. I always felt like it represented a slippery slope I’d really rather not start sliding down.

Radio during the day yes, telly during the day no.

Nothing to do with being working or middle class, tbh. It is just low intelligence, not even vaguely entertaining, depressing viewing.

No live TV during the day, ever. I might stick BBC news on if a major news story is breaking but that’s about it.

PyongyangKipperbang · 19/04/2020 00:48

Errmm.. are we snobs?

I can't help thinking we might be......

PyongyangKipperbang · 19/04/2020 00:50

Actually, decided that it is snobbery. I dont like it personally but I will not judge someone else who does.

#Dontbeadick

ArriettyJones · 19/04/2020 00:53

I only ever see clips on YouTube or similar (ditto Loose Women, GMTV) but judging, from the snippets, I would say all of ITV daytime is very tabloid and firmly aimed at the C2DEs.

Of course it’s possible that I only see the lowbrow clips and there are great chunks of quality content, but I doubt it Smile

ElizabethMainwaring · 19/04/2020 00:54

@pyongyangkipperbang
Re 'Stephen Fry is a stupid person's idea of a clever person'.
It was Julie Burchill who wrote that.
Richard and Judy were fabulous back in the day.

ArriettyJones · 19/04/2020 00:55

Being 'working class' does not equate to being uneducated, of low intelligence or having lowbrow tastes.

Absolutely not but they have to crudely categorise for the purposes of selling the advertising slots.

PyongyangKipperbang · 19/04/2020 00:56

@ElizabethMainwaring

I have reevaluated my stance on that and realised that actually, I am the dick.

Susanna85 · 19/04/2020 00:57

It's aimed at Daily Mail readers.

ElizabethMainwaring · 19/04/2020 00:59

@pyongyangkipperbang
Oh, I think that there is an element of truth in that quote.
But it is more applicable to Boris Johnson.

ArriettyJones · 19/04/2020 01:01

What on earth is working class and middle class nowadays? We're not living in Edwardian times.

I think people tend to use those terms to self-categorise based on taste, culture and allegiances.