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Original poster

Do you think that This Morning is aimed more at the middle classes or the working classes?

122 replies

Year6teacher754 · 18/04/2020 20:07

Do you think that This Morning is aimed more at the middle classes or the working classes?
I personally think that it is aimed towards the middle classes.

OP posts:
Pelleas · 19/04/2020 09:44

Adverts are merely different disguises for the message 'give us your money'.

The more useless the product/service, the heavier the disguise needs to be - hence the ridiculous glamorisation of signing up to an algorithm designed to fleece you.

Iamagree · 19/04/2020 09:47

I use daytime TV as a gauge of how sick I am if I'm off work ill - if I can tolerate it, yep, I'm ill. (Fortunately I am not often ill!)

tontie · 19/04/2020 10:03

@Pelleas I'm surprised it works though. I can't stand most adverts hence & watch a lot of recorded tv.

EthelMayFergus · 19/04/2020 10:18

But I can still enjoy an interview with a man who has 300 cats. I haven't seen it since the days of Richard and Judy but that sounds right up my street Grin.

R and J are proper journalists so I think it was a little more 'high brow' then than it is today maybe? Same with Kaye Adams on Loose Women, I used to like her hosting as she's intelligent.

marble11 · 19/04/2020 10:20

It's for housewives who have nothing to do and all day to do it in.

Abreadsandwich · 19/04/2020 10:22

I put it on one day when I was off work last year and they had a story about a woman marrying her duvet.....Confused
I havent watched it again.

TKAAHUARTG · 19/04/2020 10:24

I think it is aimed at lower intelligence people. People who can’t think critically, not class.

derxa · 19/04/2020 10:27

I put it on one day when I was off work last year and they had a story about a woman marrying her duvet... Love it.

ADreamOfGood · 19/04/2020 10:30

@anothernotherone Teaching is an occupation rather than a profession. Professions such as law, medicine require extremely long studying/training periods and qualification; one cannot practise as a professional without those qualifications, it is against the law to do so, and you can be fined or jailed for working as a doctor, dentist, surgeon etc when you haven't qualified. Teachers can be qualified or unqualified in Britain, the training period is far shorter (1 year on top of a degree if one is qualified). A teacher does not have autonomy in their work, they must be in the classroom at set times, they must teach what is decided by others, they must teach whomever they are told to (though tutors have more control in this, but as we know tutors are not teachers, and many tutors have no teaching qualification). Teachers are unionised, in the way other workers are but professionals are not, in order to have some vague collective bargaining power in regard to working conditions. Professions tend to have professional associations, but a lawyer or architect may set whatever fees they wish- the client makes the choice to pay or not take up their offer.

I don't think class changes because of one's occupation- I have had a variety of jobs (not a profession!) but they have not changed my views on education, wealth, ambitions in life, the way I speak, what I hold to be important etc. Retraining as a solicitor or as a miner wouldn't magically make me umc or wc.

Eeyoresstickhouse · 19/04/2020 10:33

It's a tv show its aimed at anyone who will watch it! The same with most tv shows. Class does not have to be bought into everything.

CorianderLord · 19/04/2020 10:35

I mean a lot of people work shifts... I work in a fairly middle class role and sometimes I work 12-8.

Not only the unemployed are around in the morning.

derxa · 19/04/2020 10:37

Teaching is an occupation rather than a profession. Professions such as law, medicine require extremely long studying/training periods and qualification; one cannot practise as a professional without those qualifications, it is against the law to do so, and you can be fined or jailed for working as a doctor, dentist, surgeon etc when you haven't qualified. Teachers can be qualified or unqualified in Britain, the training period is far shorter (1 year on top of a degree if one is qualified). A teacher does not have autonomy in their work, they must be in the classroom at set times, they must teach what is decided by others, they must teach whomever they are told to (though tutors have more control in this, but as we know tutors are not teachers, and many tutors have no teaching qualification). Teachers are unionised, in the way other workers are but professionals are not, in order to have some vague collective bargaining power in regard to working conditions. Professions tend to have professional associations, but a lawyer or architect may set whatever fees they wish- the client makes the choice to pay or not take up their offer.
WOW!!!! I'm stuck for words here.

Umnoway · 19/04/2020 10:37

The working classes are at work during the day surely?

Hint is in the working, if they’re working class then they’re probably at work...

I haven’t watched it for years. I don’t think it’s aimed at any particular class, rather at people who aren’t overly intellectual like most ITV programmes.

ChainsawBear · 19/04/2020 10:55

Adverts will always tell you a lot about who a particular show is aimed at. Advertisers know exactly who's watching a given show; it's their business to know, literally.

anothernotherone · 19/04/2020 10:57

ADreamOfGood your definition of profession was outdated by the 1880s. Teaching and nursing were recognised as professions by the end of ww2. A profession is a career for which a prolonged education after school leaving age, and professional qualifications and are required.

Plenty of teachers have PhDs these days, and masters degrees are common. The NQT year is a further year of in service training. A secondary school teacher is highly likely to have spent the same amount of time in higher education and training as a solicitor.

It is true that the UK has a piecemeal system of teacher training which prevents UK teaching qualifications being recognised in countries where only a degree in teaching (rather than a degree in a specific academic subject followed by a post graduate teaching qualification, followed by a year of in service training and assessment)is deemed professional enough. I've got experience of both systems and the quality of teaching doesn't seem enhanced by the insistence on a very protracted training route.

Elsiebear90 · 19/04/2020 11:01

I think it’s aimed at people (mainly women) who don’t work for whatever reason, so the unemployed, retired, stay at home parents and housewives. I don’t think there is a particular “class” of person it is aimed at.

ADreamOfGood · 19/04/2020 11:11

ADreamOfGood your definition of profession was outdated by the 1880s

What can I say? I'm very old! Grin

anothernotherone · 19/04/2020 11:21

ADreamOfGood fair enough GrinBrewCake

kenandbarbie · 19/04/2020 11:32

Sahm, maternity leave, retired.

That's exactly who it's aimed at. The adverts are for nappies, formula, supermarkets, cleaning products, Center Parcs, cruises, life insurance for over 50s etc etc.

I also agree that as a sahm I just have it on in the background like the radio. I'm middle class and educated.

Not students, because they're still in bed.

Emmacb82 · 19/04/2020 11:43

Some of these responses are hilarious. Of course it’s aimed for the lower intelligence 🙄 yes because despite my nursing degree, I do actually enjoy watching this programme. Maybe, just maybe it’s an escape for a little while! And yes I do happen to be at home on some weekdays, because I do shift work!
Class shouldn’t have to come into it, it’s personal choice. You either enjoy something or you don’t. No one forces you to watch it. And if you do watch it, it doesn’t mean that you have no intelligence. Sometimes it’s just nice to watch something where you don’t have to think, especially when you work in an extremely challenging environment.

Carrie7469 · 19/04/2020 11:45

Anyone who's got to much time on their hands

derxa · 19/04/2020 12:48

Sometimes it’s just nice to watch something where you don’t have to think, especially when you work in an extremely challenging environment. I feel the same about Tipping Point. It's mindlessly repetitive but sometimes hilarious.

OhCaptain · 19/04/2020 13:17

Sometimes it’s just nice to watch something where you don’t have to think, especially when you work in an extremely challenging environment.

All true but it doesn’t then follow that the show is “aimed” at you which is what @Year6teacher754 asked!

lifestooshort123 · 19/04/2020 15:03

I'm retired, read the Daily Mail and never put the TV on during the day - never have done and probably never will. My mum brought us up to think it was the road to bone-idleness and unemployment and I would feel her eyes glaring down at me if I turned it on much before the evening news! Some habits are hard to break. Who are Richard and Judy by the way Grin? Daytime TV has nothing to do with class but everything to do with how you choose to live your life and if you enjoy it you'll watch it - a professional work colleague used to be late in because she couldn't miss Supermarket Sweep.

Original poster
Year6teacher754 · 19/04/2020 15:35

@CorianderLord

Exactly, it is not only unemployed or retired people who are at home during the day.

Similarly, it is not only unemployed or retired people who watch This Morning.

OP posts:
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