Bounty Mutiny: NHS Trust Responses
Royal Surrey County Hospital
The Royal Surrey County Hospital has replied to thank Mumsnet for our continued efforts in representing the growing number of new mothers who have had a negative experience with Bounty. As a direct result of the information we provided about the reluctance of new mothers to register complaints, they have "extended their scrutiny of Bounty to include a telephone survey of mothers once they have returned home. [They] will endeavour to ensure that any approaches from Bounty representatives do not deter from a satisfactory hospital experience".
Many thanks to all those who have written directly to their trusts, do keep them coming and forward any replies to firstname.lastname@example.org.
University Hospitals Coventry and Warwickshire NHS Trust
While not reviewing its contract with Bounty, the University Hospitals Coventry and Warwickshire NHS Trust has announced that it has changed its procedures on maternity wards. Mums will opt-in and be given a choice about whether they are visited by a Bounty rep.
For more on the Trust's decision, see this local Coventry press story, which notes that all 3 Coventry MPs have signed an EDM to ban these sales reps on maternity wards.
The Yeovil District Hospital NHS Foundation Trust
Tim Newman, Chief Finance and Commerical Officer at the Yeovil District Hospital, confirmed in a swift response to a local resident that he shares concerns about Bounty and that "this is an area that the senior management team at YDH is actively reviewing".
Many thanks to all those who have written directly to their trusts, do keep them coming and forward any replies to email@example.com
The Worcestershire Acute Hospitals NHS Trust
Chief Executive Penny Venables has replied saying that the Worcestershire Acute Hospitals Trust "recognises the survey undertaken by Mumsnet" and, as a result, they "are now reviewing this [Bounty's] service and as part of the review are listening to women and their families and our postnatal staff."
The Trust covers two hospitals with current Bounty contracts: Worcestershire Royal Hospital in Worcester and Alexandra Hospital in Redditch. News of the contracts under review has been featured in the local press:
Click on the image above to view The Evesham Observer coverage
The Shrewsbury and Telford Hospital NHS Trust
Chief executive Peter Herring has replied saying that: "we have agreed that our relationship with Bounty must be reviewed as it is clearly not acceptable if any new mum feels their privacy has been invaded or they have felt pressurised."
We look forward to hearing back from Shrewsbury and Telford Hospital NHS Trust and thank him for taking the time to listen to and take these concerns seriously.
Click on the image above for the full letter.
NHS Lothian, NHS Scotland
News just in that NHS Lothian looks set to become the second Scottish health board to drop Bounty. You can read the full story on the Scotsman website.
We've also received a letter confirming that the trust is reviewing its service and contracts, and we'll update as soon as we hear more.
Maidstone and Tunbridge Wells Trust changes Bounty arrangements 'with immediate effect'.
We were glad to receive this letter from the Maidstone and Tunbridge Wells Trust explaining that, because of our campaign, they're making big changes to how Bounty reps can operate on their wards.
Click on the image above for the full letter.
Poole NHS Hospital Trust ends Bounty contract
We're delighted to be able to share a letter from Chris Bown, chief executive of Poole Hospital NHS Foundation Trust.
In his reply to Mumsnet founder and CEO Justine Roberts' email asking him to review his trust's relationship with Bounty, Mr Bown writes that "due to concerns raised by mothers at Poole", his NHS trust has cancelled its contract with Bounty reps.
NHS Highland Trust, NHS Health Scotland
Director of Public Health and Health Policy Dr Margaret Somerville has confirmed that NHS Highland and Raigmore hospital in Inverness will be cancelling all Bounty activity in the near future. Dr Somerville stresses that she "remain[s] very concerned about such a commercial activity being conducted within NHS Highland premises". Many thanks to an independent Mumsnetter for writing in about the campaign and prompting the local trust!
Dartford & Gravesham NHS Trust
Chief executive Susan Ascott has replied saying that, in light of the Mumsnet campaign and the concerns raised about Bounty's practices, she has asked her Head of Midwifery to look into the trust's current contract and the feedback from new mums.
We look forward to hearing back from Ms Ascott and thank her for taking the time to listen to and take these concerns seriously.
What about your trust?
Thanks to all of you for your support for the campaign so far. This is a great result, but the fight is far from over. Will your NHS trust's chief executive be cancelling its Bounty contract?
We'll update this page as more answers come in but, in the meantime, please help us keep up the pressure:
For more information on the Bounty Mutiny campaign, go to
Last updated: over 3 years ago