This is yet another example of the success of mangled language. If ‘transwoman’ hadn’t been invented, & this group of men were simply referred to as men (& he/him not she/her) it would be harder for people to gaslight themselves & others.
I don’t believe any of the apologists on here really believe the M&S man is actually a women, because he dresses differently & makes claims about himself. However, armed with a word that suggests there is a category of woman that includes men, wrong sex pronouns, & thought stopping phrases such as beKind, trans rights are human rights, we just want to pee, etc, it’s possible with lazy thinking to look virtuous & cool.
We’re talking about men, always. Dr ‘Beth’ Upton, ‘Isla’ Bryson, ‘India’ Willoughby, ‘Karen’ White, Eddie ‘Suzy’ Izzard. The trove of magic words has created ridiculous situations where people, often women, are arguing that it’s fine for a man to ask a female child if she’d like help with buying a bra, because of special men’s feelings.