It's a purity test. Post a picture of a male body simulating breastfeeding. Conflate it with "a man can be a mother". And test the water.
Do this in 2007 when Twitter started and you'd be globally laughed off the platform. Even in 2013. In 2018? Sands shifting. 2023? There's a question.
Of course, who in (im)polite society will speak up against this? Taylor Swift? No. Sandi Toksvig? No chance. Elton John? Um. Angela Rayner? No way. Owen Jones? We already know. NHS chiefs? Not on your life. Heads of education? Don't hold your breath. All those journalists ignoring the genderwoo to only be high and mighty and principled over Bxt, migrants crisis, Partygate? Don't forget to switch off the lights and lock the door on the way out.
And so it's left to the rest of us. Women sick and tired of reheated misogyny, now from the #BeKind brigade, men like me pissed off the likes of Starmer won't be brave.
So, this photo gets Tweeted and it's so far beyond the pale, that you have to double check reality for a moment, and realise that swathes of those in charge see nothing wrong here, or if they do, they are scared witless to say anything skeptical.