"We want to respect, support and look after people, especially the protected characteristics of race, disability, gender, LGBTQ+, mental health, religion, belief and age (or anything else that’s important to someone).
Not sex, I see. 'gender'. They've also made up some of those protected characteristics.
Also 'anything else that's important to someone' - what, anything?
The premise of human rights is that they are applicable to all regardless of whether an individual deserves respect, and that they relate to basics like right to an education, right to a fair trial, right to political representation.
Companies like innocent reduce them to a self help meme.
Yep. It's as meaningful as 'be yourself' or 'follow your dreams'.