I agree with Rachel Johnson that whatever you think of H&M they are definitely winning the publicity war against the RF, even if the publicity is bad. Everyone is broadcasting about them!
And it’s the people spreading the negativity about them who are keeping them in the news the most!
I just don't see it that way at all.
If you mean HAM have provoked a ridiculous media circus around themselves and have much more attention in the press and elsewhere at the moment, well, yes, that may be true. But that's not what the RF do - so why would HAM be in any sense 'winning' and who says it's a 'war'?
That's like saying 'Look, I'm winning at rolling in this dog poo - you haven't even got down and dirty yet!'. But I don't want to roll in dog poo, thanks - I'll stay over here and turn my back on you!
I think the danger is (and in this sense HAM have had a slight win) that we judge success in these matters by the amount of publicity generated, esp on SM. But that's not a measure of success as far as the RF are concerned. OK, I think HAM have created this sense that you need to be in the papers/SM/news all the time to be successful, but that's what celebrities do, not the RF.
If I were KC, W or Catherine, I'd just sit back and enjoy the daft antics of HAM, their pompous motorcades from Brum, their multi-million pound mansions, endless demands for taxpayers to fund their security etc, and smile. They re in a totally different game.
(And if you can afford a 12 million pound Cotswold estate, you can fund your own ruddy security).