I think Sueeeee was hoist by her own petard.
Act like a hole and folk will get rid.
Yes, some like a bit (or a lot) of friction on camp.
But there is friction and being nasty in the mistaken belief that it will make you more popular and/or using it as a tool to get everyone involved in the snide.
As Alan Partridge stated it merely makes them look like a dosser or a dwad. And in this case a bid of a cund.