It’s a thing mumsnet are doing just now, binky. It’s driving me mental. If you mention the things you put on your legs, or the things you wear on your feet, or certain white goods that you might have in your kitchen, or even the type of thing you sleep on/between then mumsnet automatically turns it into a quick link taking you to their recommendations. It’s completely disrupting the flow of conversation, and is taking affiliate marketing a step too far. People are paranoid about Zuckerman, and having an Amazon echo in their home, but in fact MN is also demonstrating the extent to which their users are just marketing fodder.