It Cosmetics is awesome.... Love the L'Oreal Pro Glow as well. Neither really stay put where I live. (Sub-tropical, hot, sweaty, humid, bastard area in Australia.). They look great and I always get compliments on both. Prefer the look of the L'Oreal, tbh and over here the colour selection is better. I always buy the It Cosmetics though because it contains sunscreen, and unlike other foundations, the amount is actually quite effective. (Although I don't rely on it alone, I did once or twice forget to apply sunscreen on my neck, so schmeered this on instead and it seemed to work - wasn't great for my t-shirt though!)