What age group approx is Phase Eight aimed at?

[dottytablecloth]

Wondering about this as there are some things I like but my mum shops there!!

I'm 35 and she is 60!

over 50s or presenters on QVC

I would say mid forties onwards.
I buy selectively from there, have a couple of Jersey tops, some knitwear, couple of dresses and necklaces.

I leave most of the printed stuff alone though.

I am 50 and have never seen anything I'd buy from there - it seems expensive and synthetic.

I used to buy more, now finding myself more drawn towards mint velvet, Whistles, Cos, White Company.

I think Phase Eight suited me better when I was bigger, more curvy.
have lost 2 stone this year and a lot of it swamps me
plus I dress differently I think.

So basically, they've got something you like? But you won't buy it because you've seen a 60 year-old there?

Really?

I'm in my mid twenties and I have a few things from there. I like the longer length in dresses etc and I think it depends on how you dress them.

Some of the clothes are OK but a lot either look rather cheap or frumpy. I'm in my 60s!

Occasionally there's some really lovely pieces - usually spring/summer rather than autumn/winter. I like their jewellery as well. But I have the same problem that my mum, who at 61 is 28 years older than me, shops there all the time...

I'm 45. I never even go in. I look at the window and realise it's not for me. I shop in All Saints, Zara, Massimo Duti, Top Shop, & Other Stories and ASOS plus independent shops and smaller designers from Liberty, My Wardrobe and Selfridges.

Does it really matter - don't people just buy what they like?

Their yellow lace shift dress that Pippa Middleton wore a couple of years ago is fabulous (I have it, I'm 45). She's considerably younger than me!

I'm late 50s and would wear very little of it. somehow it seems a bit mother of the bride and lots of man made fibres. I think occasionally they do nice knitwear but the only dress I ever bought was unworn and ebayed.

I've been looking in them in the search for an office party dress. They are a bit mother of the bride, but I tried on a couple of things that were too young for me if anything.

I think it depends how you wear for some things not what. But I am 49 and not keen.

My mum shops there (she's 67) and so do I (I'm 40).

There are plenty of things there I don't like, but I do like the long drapey cardigans and also the ruched-style dresses.

I've always thought the dresses were simply too 'dressy' for my lifestyle- a bit 'occasion' like Coast. Ok for a party perhaps but not much I'd ever wear everyday.

I think they were better and more quirky about 10-15 years back but have now slipped into Coast territory.

i'm mid 40s but some of the stuff is a bit too bohemian and flouncy looking for me. I prefer a sharper hobbs style look. hobbs not aimed at younger people so it's all whatever your taste. I prefer fitted clothes. Not crazy about patterns either.

Probably 50-60yr olds.

I'm 40 and pop into Phase Eight a few times a year. Then I remember how frumpy it is and leave empty handed.

Ah you see Jeffrey I like Bohemian - and that's how they used to be when they first started- but not imo they are now very middle of the road and not what I'd call everyday wear.

Agree there are a lot of frills and flounces.
I used to wear a lot of the Italian range stuff and what on ebay gets termed 'lagenlook'

I prefer simpler styles now and am currently wearing charcoal Mint Velvet jeans,white vest, pale grey White Company jumper and black leather Ash trainers

I don't do many prints now and Phase Eight has an abundance of prints

Like everywhere though there are some nice bits.
I like some stuff in Whistles but a lot isoverpriced and square shaped

floisme i've bought jumpers from country casuals. I don't pay any attention to a shops image. If I like an individual garment, then I like it.

My kids drama teacher really pulls of that phase-eight look but it matches her personality too. I am smaller, and I feel I need to stick to fitted clothes. Anything that offers to 'drape', I know that will look like i've rolled around in the bed and stood up.

I used to buy lots in Phase 8 & Jigsaw 20-25 years ago. As I've got older so have they and now I don't shop in either. I've only ever bought 2 things in Whistles & that was in 1993, I'm just not their shape.

Oh I don't like anything flouncy or 'waterfalling'. No way! And I rarely do prints and never floral prints.
But years back P8 was different and a bit more niche.
Now when I look at it I wonder if I'm looking at LK Bennett, Hobbs, Coast. Kaliko, etc- they are all quite similar though Hobbs is more 'officey' imo.

I love this dress that they're sold out of boo, could imagine wearing this to my xmas party

Have bought my mother of bride outfit for DD wedding early next year from Hobbs

Otherwise though doesn't suit my lifestyle.
bit work wear or occasion y for me

85 plus