I have a friend who lives in a larger city and it's all about the yummy mummy/WAG (everyone's got a fake tan and an uber expensive handbag) thing and another friend who swears everyone she knows is decked out in the boho look (long dresses, funky jewelry, etc.). Here everyone's wearing NF jackets and expensive jeans and Keens. It's "the thing" to look as if you just got back from a brisk hike (or possibly are on your way to one. :)) Everything must be understated (highlights, jewelry, makeup.)
So, what's it like where you are? Just idle curiousity. :)