Dear MNHQ, I really would prefer not to see this advert …

[Edmontine]

How can you, in all conscience, allow this to appear on the site?

Please make it stop.

Even if the heads were all the same colour it would still be offensive and ableist. ‘Borderline’ what exactly??

I believe the official description is "Borderline for supporting reform".

Don't be ridiculous . . .

Got to love the way the algo works. On this thread I now get advertising for "Enlighten White"(s).

I'm not sure the exact colour is relevant because even if it was showing say, dark green through to pale green through to white, it would still be awful because it is suggesting that darker pigmentation skin = low IQ and white skin = high IQ.

A bit like when a period product advert shows 'blood' on a sanitary towel in dark blue, we knows they're depicting blood even though it's blue.

It's one of the worst ads I think I've ever seen.

we know (not 'we knows' - sorry, I sounded like Nessa there!)

Oh I suspect they have!

MN response is a bit disingenuous. All large sites use ad networks, but most don’t carry the types of ads we regularly see here. Guardian? No. Sky? No. Even Daily Mail? No. That’s because there are differing companies offering these services and whilst many are totally above board and ‘brand safe’ there are many that will peddle shit to give the site maximum profit. MN can stop this by using a decent ad serving partner. But making less money.

To be honest it’s a cheap ad for a ‘quiz’ that’s harvesting data. I doubt it was anything more than someone clicking on a stock graphic and adding basic text. Not that it hasn’t resulted in an offensive advert but it’s just internet fish food in terms of quality and prep.

The messages in this ad are racist and ableist, how disgusting. And this is supposed to be a supportive website for parents.

I have one for another IQ test - it shows a scale with “high IQ” at one end, and “ADHD” at the other..

Can you report the address to Google?

Holy shit, this is terrible.

What the hell was that one??

Highly offensive given the history of how it was once believed that black people had a smaller brain cavity and therefore lower intelligence.

Whoever created this ad is the one with the fucking low IQ.

@BeckyAMumsnet as of yesterday the advert I referred to in my OP is still appearing …

Now is the time to ask. I see women's bottom in lacey underwears etc. Do you all see it or you think my husband has been viewing underwear websites?

Look …

Somewhat disappointing.

What rubbish. Once it has been pointed out only someone who is very naive and lives in a bubble or someone who is racist wouldn't find that offensive.

And ableist! The opposite of “high IQ” is not “ADHD” ffs! Lots of people with ADHD have very high IQs.

I completely missed this as well (ironically probably because I have ADHD). I also got 3 As at Alevel back in the day when that was unusual!

It’s burgundy to light pink on my screen.

They are not getting lighter and lighter are they? "Gifted is darker than "high average". I don't think it's racist the colours don't even resemble actual skin tones.