Dear MNHQ, I really would prefer not to see this advert …

Just to update that we've blocked this ad but please let us know if you see anything else like it.

Many ads on Mumsnet are delivered programmatically, which means they’re served automatically via large ad networks rather than chosen by us individually. We use strict blocklists and filters to stop offensive or inappropriate content, but some advertisers try to get around those controls - for example by mislabelling their ads, changing the creative after it’s been approved, or disguising the category it falls under. That’s why, unfortunately, the occasional unwanted ad slips through on Mumsnet as it does across the internet.

When this happens, we take action straight away - we report it to our ad partners, block the ad, and update our filters to reduce the chances of it happening again.

We don't want ads like this anywhere on the site and we’re grateful when users flag them so we can remove them quickly. If you see another one, a screenshot really helps us track it down and deal with it.

Thanks, all.

Talk

Dear MNHQ, I really would prefer not to see this advert …