Exactly VQ, shit aren't they! 
YW 34 weeks was my turning point too, when it really started hitting me like a tonne of bricks. And a bus. Followed by a lorry. And a train for good measure.
I've suddenly got a proper proper bump now! I knew it would happen at this time! It did with DS too, at 36 weeks, even if I was 3-4 sizes smaller back then! I just didn't look definitely pregnant til late on. Too much cake was more the look I sported!
I'll do a pic later, as the top I am wearing really shows it off even though its filthy and covered in food stains from being a sloppy mare
and put it on fb! I may need to put a bra on first though!!! I had to sudacrem under the boobs, the rash is looking really bad now :(