It's on as an ad on YouTube, which I was using to watch Ukrainian rock bands. The actual ad in entirely content I don't view.
The biggest problem with it is that it isn't going to convert a single person from their current opinion.
Big fans of the Beeb? Don't need it.
Grudging licence payers who use it a moderate amount? Don't need it.
Entrenched opposition? Won't have their minds changed.
The agenda is very off putting, like NHS ads celebrating themselves whilst you've been sat in a waiting room for four hours trying to get a referral for tumors that should have been done months ago (ask me how I know!).
To be honest, I think the BBC needs to rein itself in a bit. We don't need forty fucking thousand radio channels and another eleventy billion children's programs. We don't need LIVE REPORTING about things like Prince Harry visiting Australia. We don't need magazine-style articles about niche social problems in far flung parts of the world, we need accurate local reporting.
Example - I live in Birmingham. In the 2011 riots, violence very quickly spread to Birmingham. But the BBC barely reported the levels of disruption we were experiencing, and only really picked up on things in Manchester on their other doorstep - we had to rely on local social media to understand what was happening and where, when getting home meant dodging armed kids, and being woken by police helicopters through the night. It was so poorly reported what was happening in my city centre that people who lived in the suburbs didn't know what was happening, including my boss, who wouldn't let me go home early for safety.
They do many things very well, but they're trying to do too many things. They need to focus on getting some core services right, not trying to provide another billion things that nobody needs.