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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

New shape of Dairy Milk

216 replies

JollyToddles · 07/01/2013 20:06

They have ruined Dairy Milk.

Bloody Kraft. I want the square shape back.

AIBU?

OP posts:
gillian88 · 08/01/2013 10:51

Agreed!! I love the chunky rectangles, where it melts on the outside but on the inside its still thick and hard and there's loads of sucking left!!
On the topic of cadburyd Roses- where on earth have the coconut ones gone!! I bit into a blue one thinking it was coconut and it was bloomin hard caramel, nearly broke a tooth!!! Angry

melika · 08/01/2013 11:01

Who the hell does Irene Rosenfeld think she is???

She promised she wouldn't mess with it!!!

melika · 08/01/2013 11:02

MNHQ we want a word with her, NOW!!

LemonBreeland · 08/01/2013 11:10

That looks awful. Can't bring myself to buy that shit now.

Bloody Kraft messing with a prefectly good shape. It has history, do they not understand this. Angry

IfNotNowThenWhen · 08/01/2013 11:16

Oh God, are Flakes still the same??

slatternlymother · 08/01/2013 11:40

The BASTARDS! The shape changing BASTARDS! Angry

notcitrus · 08/01/2013 11:48

Not met this yet but as I usually only eat Dairy Milk when PMT occurs at the same time as a crisis, they'd better watch out...

It's not been the same since they got rid of the wonderful purple foil, though.

BoffinMum · 08/01/2013 11:51

I think the shape will exaggerate the smooth mouthfeel now. So I am happy with the new version.

GrumpyOldHorsewoman · 08/01/2013 11:54

Bought some from a kiosk on Saturday and nearly broke my bloody teeth! they are now too deep to bite through when cold. Fuckers.

digerd · 08/01/2013 11:59

The one thing I missed when living in Germany was Cadbury's Milk Chocolate.
The only milk chocolate was Milka, which I did get used to and enjoyed, but was never as mmmmmm addictive as CMC.

TravelinColour · 08/01/2013 12:01

This reply has been deleted

Message withdrawn at poster's request.

IndiaJade · 08/01/2013 12:32

As a non-chocolate eater, I would like to complain about my favourite sweet, the Tracker Bar, made by Mars. For the last decade I have watched as the bar has got smaller and smaller and the price has gone up! Soon it will only be a cube.

And don't get me started on Walkers Crisps, the packets seem to shrink on a weekly basis so now I have defected to McCoys.

It is all about money with these sharks, they don't change the shapes to make it more healthy or pleasant for the consumer.

I wish they'd leave the ingredients and shape the same and just put the price up if they have to. Do they think we don't notice??

AWimbaWay · 08/01/2013 12:45

I wondered why I hadn't noticed this when I eat so much of it, the realised I never buy anything smaller than the 200g bar which doesn't appear to have changed Blush.

JustFabulous · 08/01/2013 12:45

My MIL bought me some for Christmas and I thought I was imagining the different shape and taste. I won't be buying it again.

MarmaladeSkies · 08/01/2013 12:48

Didn't they have Ritter Sport there,Digerd? I love Ritter Sport Alpine Milk possibly even more than Dairy Milk,and Ritter Sport Yogurt is my favourite chocolate bar ever.

KeemaNaanAndCurryOn · 08/01/2013 12:48

I get unreasonably angry with anyone who fucks about with my chocolate.

Sod off Kraft and stop mucking about with Dairy Milk!!!

LadyWellian · 08/01/2013 12:58

This is utterly wrong. As every right-thinking person knows, the little oblongs of chocolate in a bar of Dairy Milk are called drawers. OK perhaps it's just me. These new things look nothing like drawers.

AWimbaWay · 08/01/2013 13:01

Ooh, Ritter Sport Marzipan, hmm.

HerRoyalGoddess · 08/01/2013 13:09

Angry I thought it was just me being weird and imagining CDM had a different taste, because it was my FAVOURITE chocolate (I made Gollum look sane) but after reading the posts here I now know better!

CDM now tastes cheap and powdery, Fucking Americans always thinking they know best. If we wanted to eat stuff that tastes awful Hershey chocolate would be more popular.

YOU CAN'T IMPROVE ON PREFECTION, YOU CAN HOWEVER FUCK IT UP.

I now prefer Lindt chocolate and Green & Blacks chocolate it depends which is on offer in the supermarket. Well done Kraft you've just lost Cadburys a customer who was loyal to your brand for twenty years (I'm 31).

Lionsntigersnbears · 08/01/2013 13:10

grumpyoldhorsewoman you just made me spray coffee at my screen laughing. So sorry to hear that. OMG I'd forgotten the existence of Rittersport yog!!!! MUST get some

taypottick · 08/01/2013 13:11

It does taste different and not in a good way. I have started looking out for the old square shaped bars in shops (such is my chocolate addiction.) I have even done a taste experiment with my dd comparing the two. The new one is more sweet and cloying.

I've moved over to eating twirls or flakes because they are made in Ireland and the chocolate tastes much nicer.

I feel quite strongly about this, I knew Kraft would muck it up.

GlaikitFizzog · 08/01/2013 13:13

If all caburys is going to taste like American chocolate I'm boycotting. American chocolate is vile. Kraft are vile! These are the people to brought the world spray cheese in a can! In a can! Madness.

I'll stick with mars bars and malt erasers from now on thankyouverymuch!

VisualiseAHorse · 08/01/2013 13:43

They changed the shape of Galaxy a while back. Now it doesn't sit in your mouth nicely. It has too many corners.

SinisterBuggyMonth · 08/01/2013 13:48

This reply has been deleted

Message withdrawn at poster's request.

whiteandyelloworchid · 08/01/2013 13:48

why buy cadburys and fuck it up

piss off kraft