to think the new ASDA advert is the biggest pile of sexist crap in a long time

[MaureenLove]

to think its trying to APPEAL to women? dur!

I thought the advert was ace. Reflects my life and that of all my friends. I would love to live in a more egalitarian world but hey ho, at least I won't be starving at Christmas.

And I'll be warm too. I didn't make such a bad career choice. In spite of the hard work, I'll be pleased to spend time with friends and family. No hiding away for me!

Just promise you won't plonk your overworked bum on a pouffe!

The fact that it represents reality for a lot of women isn't really the point. The problem is that it presents that as normal, inevitable, even desirable. I do not want my son and daughter to grow up thinking that those are the roles they have to grow up and slot into. They aren't.

Personally, I do most of Christmas. It's because I really enjoy it. I've still complained to the ASA about this ad, because I totally resent anybody telling me that I do it because that's just what mums do. They can bugger off with that.

I think it is called "satire".

I think you've summed it up perfectly, IHeartKingThistle.

That ad definitely doesn't intend to be satirical.

I thought it was. Surely, it cannot be serious? No!

Well yes, the parents aren't communicating effectively and Dad is taking Mum for granted. I wonder why ASDA think this is going to make their store popular. Stereotyping of this nature is a retrogressive step for the family. Why can't they show two parents being civil and respectful towards each other and planning a happy Christmas that suits all parties. I'm surprised the advertising complaints commission let them get away with this portrayal of exploitation thinly veiled with Christmas hype.

Golly, are Asda really that devious? Goodness, they are trying to make a gender stereotype more socially acceptable so they take advantage of a Christian festival to do it. This stuff will permeate into the subconscious of the entire nation. I hope it is only on after the watershed.

Xenia i find it so very sad that someone with a supposedly excellent education can be quite so uneducated about the world around her. It goes to show that intelligence can be so narrow as to very closely resemble stupidity.

Thanks BOF - it's not often I manage that

No Asda aren't that devious. But Saatchi and Saatchi are patronising, twattish and a waste of money, and Asda signed it off.

I think I am going to have to lie down. So many people here with conflicting ideas. Could there be a definitive answer? To laugh or to cry such is the dilemma.

Reading the last few posts it looks like I've missed a good Xenia scrap, I'm gonna have to read the whole thread now, damn.

Just repeat the usual phrases to yourself, happy. Saves time.

I've just seen it and thought it was refreshingly down to earth, not over the top glamorous/perfect christmas.

Chez nous DH does all the cooking, I do everything else. I wouldn't have it any other way

Buy your own island, drink only water, work from 5am to 11pm, earn a million pounds a day, don't weigh more than 8 stone, every woman should be doing it, blah blah blah.

Xenia is a femysogynist!

arf at happybubblebrain.

Yup, you've pretty much got it. I think they have an update for it now though, Xenia 2.1. It's got an extension pack with assorted offensive opinions about regional accents.

Compatible with Wii Unbalanced Board.

She's just totally unwavering isn't she?

All that cleverness, yet ignorant as fuck

Just heard that the head of the Saatchi ad agency is going to be on Question Time next week.