to think the new ASDA advert is the biggest pile of sexist crap in a long time

[MaureenLove]

to think its trying to APPEAL to women? dur!

[WorraLiberty]

It's insulting to both sexes in equal measures I think.

It makes him look like an utter lazy arse who has been so 'Mothered' by his wife that he's not even allowed to choose a Christmas tree and is quite willing to sit around while she runs herself ragged.

And it makes her look like an idiot martyr crossed with a control freak.

Oh and then there's the lazy PILs sat on their arses on the couch!

[miaowmix]

And the equally useless kids.
I can't get beyond the appalling wrapping to be honest. I don't suppose I am their target demographic though [snob emoticon]

[TheVermiciousKnid]

You're quite right, Worra. It's misandrist as well as misogynist shite. A big pile of double shite.

I rarely shop at ASDA anyway. I'll make sure I won't shop there at all.

[Narked]

I don't know who should be more offended me or my DP

^ This

[MaureenLove]

CHORUS.

LEAVE THE BASTARD

[KenLeeeeeee]

Thank fook I'm not alone in raging about it.

[WorraLiberty]

Yes but the thing about this stupid woman is that she's obviously quite happy with the bastard.

That makes it worse for me because it totally normalises that sort of behaviour.

[OptimisticPessimist]

So glad it's not just me. I had RAGE when I saw it last night.

[Bogeyface]

I was ok with it, as thats pretty much what happens in our house, because I am the control freaks control freak when it comes to Christmas.

But "Whats for tea, love?" makes me want to kill that prick RIGHT NOW!

Xmas at home, New Year in Strangeways if I that happened here!

[Chubfuddler]

My husband was in a rage over this ad last night. It was shitola. I don't think I'm asda's idea of a mum tbh.

[HeadlessForHalloween]

I was laughing at this thread title before I saw the ad. I thought that surely it couldn't be that bad, and someone was having an overreaction. Then I saw it, it's truly awful.

[EscapeInTheCity]

I have to say, I could see the reason behind the ad. After all that's the reality for a lot, if not most, women


... that is until the guy then says 'what's for tea love?' when his dw has very clearly been running around everyone (incl all the grand parents) and hadn't stopped one second etc... and you can't see him helping at all

Then it made me want to strangle him

[MaureenLove]

Even my kids shouted out SEXIST

[WorraLiberty]

It makes me want to strangle both of them!

I've got 3 boys and they were all outraged in equal measures

[HeadlessForHalloween]

DH will be indignant when he sees it. I do most of the preparation for Christmas, but that's because I'm at home, the kids are at school and DH works away all week. But he wouldn't bloody sit there doing nothing Christmas day, he always helps with wrapping, he's the one that decorates the tree with the dc (I get the rage watching small children put decs and lights on unevenly ), and he always emails ideas for presents, picks stuff up etc.

[HeadlessForHalloween]

MrsDeVere

[Goofus]

Ah, now being pretty much the only person on this thread to like the advert, I had another watch. I didn't realise he said ''what's for tea, love?'' at the end.

That part does make me slightly stabby, I must admit. But the advert in general does reflect my family set up.

[pudding25]

It is so awful. It is like something from the 1950's.

[WorraLiberty]

Then again if his wife's that much of a martyr, he's probably not allowed to make his own tea...

[Aspiemum2]

I saw the ad this morning and my first thought was "that's a thread waiting to happen"!!
Dh cooks Christmas dinner in our house, I'm too busy taking toys out of cardboard boxes and inserting 200,000 batteries into the assorted toys which I then test to ensure they work

Poor dh, all the work and none of the credit!

I do buy the presents but I get most of them online as its cheaper and easier, I never get stressed at Christmas - asda mums are doing it wrong!!

[AWomanCalledHorse]

Is the grandma on the sofa at the end of the ad reading 50 Shades of Grey? Next to a baby?!?

[FrighteningPuffin]

It is fucking awful.

I did actual rage at the tv after it, dh was like