to think the new ASDA advert is the biggest pile of sexist crap in a long time

[MaureenLove]

to think its trying to APPEAL to women? dur!

May be sexist but probably fits with Asda's customer base.

But then why not show it Balderdash? I could assume he's a superhero rescuing kittens from the Taliban based on your logic. The interpretation of the advert was that the woman did everything and the husband did nothing is held by some because that is all the advert showed.

She was shown (off the top of my head):
Being capable of picking the right tree
Taking kids to nativity
Cooking
Cleaning
Wrapping
Sitting on a crappy footstool to eat the dinner she'd made
Among a pile of Christmas cards
Shopping
And being asked what's for tea the second her arse hit the chair.

9 things. Would it have killed them to show the guy doing 4/5 of them? They paid the bloody actor and barely used him.

You've all just put your interpretation on the advert.

But it's not an interpretation, it's what's on the screen. She is doing everything.

I saw it and I thought 'Yep - that's exactly how Christmas is in my house'. Me organising all the presents, cards, food, cooking etc.

And then I laughed to myself and thought 'Bet there'll be a thread on MN about it'.

I like organising Christmas and, apart from handing over the money to supplement it, I would prefer DH kept well out of it!

So the advert doesn't offend me, it doesn't make me feel hard done by, it doesn't make my feminist side seethe with rage - it's just another advert

But it's not all bad. . . . . . . . .she's allowed to have a biscuit!

Like that recent Philadelphia one - where (IIRC - only saw it once) shock horror the dad has to do dinner and oh so amazingly manages something that the kids like. Because shoving some Philly on chicken is so simple even silly old daddy can do it

But balder, in a 30 second advert they should convey that, dad helping with the wrapping, or even doing the dishes.

Not lying on his arse demanding dinner.

I would allow ASDA to have a in response to that ad.

She was shown (off the top of my head
Being capable of picking the right tree

She fucked up there though didnt she? the tree was too big for the car!

It's bollocks. Why should mum run herself into the ground to give everyone else a 'perfect' christmas?

I usually do loads and last year did the bare minimum. And no one noticed.

I bet this Christmas across the land there'll be a chorus of 'If you think you're going to be like that lazy, greedy fecker in that ad you've another think coming!'

It's an advert FFS! If it gets you so angry, it's time to reassess what's important in life, switch off the TV, and read a book.

I haven't read all this thread so may be someone else has said this already; I think some people on here just want to find something to be offended by; I really do.

If this had been an ad showing a man doing everything you lot would have been saying 'oooo it's the women who do that, blah, blah, blah"

It's real life, for lots of people. Man goes out hunting and gathering and woman does all the other shit. Lots of us like it like that.

Dildobaggins I happen to think sexism is an important issue. So sorry to have upset you.

I hate this 'if it bothers you, don't look' attitude.

It's real life, for lots of people. Man goes out hunting and gathering and woman does all the other shit. Lots of us like it like that.

And lots really don't like it like that, hence the thread.

fuzzpig don't get me started on that Philly ad!

But DH would make such an arse of it and find out how much I really spend

No I'll just stick to being 'The Mum' - thank you.