to think the new ASDA advert is the biggest pile of sexist crap in a long time

[MaureenLove]

to think its trying to APPEAL to women? dur!

i think you see in the ad what you want to.

Xenia really?!

If more mumsnetters would get out of kitchens and into board rooms this kind of ad would die a death. Make your new year resolution to earn 10x what your husband does. If I can any fool can

Why, because it's not your choice it shouldn't be anyone else's?

Just saw the ad, and it made me angry! That's definitely not how it works in my house, and if it did I wouldn't put up with it for long! But I've never been to or seen an ASDA, so I don't think I'm in their target audience.

xenia i would love to just get into the board room but two SN kids means i dont

I agree strongly with the OP. I haven't been so depressed by an ad in a long time. I'm pregnant with DC1 and my future looks bleak.

I think the ad is a realistic for the majority of Asda customers.

Haha at the poster who says she shall be spending christmas at a " luxury ski resort" and then claims to not be materialistic.

I don't mind the Asda add, the dad seems a nice guy so I am sure he does the washing up, bathes the kids etc.

Even with two adults Christmas can be bl&&dy hard work.

But that is, why I will be on my BF yaught this year, sipping champagne with my lovely kids , all naked, as we are not into designer clothes and materialistc stuff, you see...

Chandon, darn you. I just snorted lemonade out of my nose. CLOUDY lemonade!

Chandon

Dreadful, just awful. Bring back the oxo family

Can you imagine the dads version of this ad?

Hmm. If every woman can earn ten times what her husband does, then every man can earn ten times what his wife does. And then she can earn ten times that, and he can earn ten times that, and soon we'll all be earning infinite amounts of money. Inflation might be a bit of a bugger, though.

I don't like it much (and if she's been doing that for years I can't believe the hash she's making of the present wrapping).

at Granny reading Fifty Shades of Grey at the end though.

Just saw advert. Made me throw up a bit in my mouth!

what sort of a fecking useless husband has she got! Mine does loads of things including putting the decorations up and shopping and cooking the christmas dinner!

I told DH about the advert and the controversy, and he said it is nothing like our Xmas but that loads of people will relate to it.

I frequently get amazed gasps and jealous harrumphs of "my DH never does that" when other people find out just how involved DH is in family life, housework etc. So sadly I don't think the scenario in the advert can really be that inaccurate.

Surely they've done it deliberately so that we have this debate and they have the publicity???

that's pretty much what Christmas is like in my house. Except way messier, with bickering children and a harassed wonky tree usually.

Me and DH saw ad earlier. Not sure who was more offended really. Awful.

Just seen the advert. Sums us (as in MY household! not mums as a whole!) up pretty much to a T. Honestly I don't know what the fuss is about.

Doesn't mean my other half does fuck all though. He works hard outside the home and as a sahm mum I work hard in the home. All the christmas stuff gets left to me and I enjoy dealing with it all. I didn't realise I wasn't meant to

I think it's a terrible advert.

Christmas would be a disaster in our house if it wasn't for my DH, I'm certainly not the one holding it all together!

Peppersaint, the throwing up a bit in your mouth comment is sooo 2011!

True life, true life. They've really summed it up.

No one gets cross, no one gets pissed, kids don't squabble, food perfectly cooked - just like our house

Maybe they've done it so that mums get a nice warm smuggy glow from the knowledge that they aren't nearly so put upon as the advert mum? After all that's why I sometimes watch Wife Swap

The Dad could be doing lots of stuff it just isn't shown.

He could have been working all over Christmas helping the poor and needy, his wife could have said as you're a Sahd and do that amazing charity work, and I'm a high-flying lawyer, I'll take two weeks off and look after the children and do Christmas for the first time.

You've all just put your interpretation on the advert.

I personally think Christmas would be better if men organised it.
Christmas card sales would plummet for a start.