Whilst I have little sympathy for people who are the authors of their own misfortune, I can see why people who feel they have tried the "old way" of getting sombre serious men (yes, I mean that) feel they have nothing to lose for having a larf and voting for the characters.
However, if you are poor working class in Britain, thinking you have nothing to lose, then you, my ostrich impersonating friend, really haven't any imagination.