What is Amazon Prime Day?
Amazon Prime Day (or days, to be more accurate) is a two-day sales event hosted on Amazon exclusively for Prime members, and has been a major event for the retailer since 2015. Prime Day traditionally runs in July whereas the newer seasonal event called Prime Big Deal Days offers discounts to Prime members in October. In 2024, the event runs on 8 and 9 October.
From gadgets and electronics to fashion, beauty, home goods, and beyond, previous Prime Days have had it all, and you can expect to snap up some excellent savings when the official deals begin.
Just remember to keep your eyes peeled for those lightning deals, too, as they pop up and disappear in a flash – they're the sneaky ones and only run for a limited time period.
About the author
Rachel Erdos is an Editor at Mumsnet where she commissions, edits and writes content with a focus on product reviews, homeware roundups and family travel.
She’s written buyer’s guides for publications including Expert Reviews, Coach and Den of Geek as well as reviews and features for the Guardian, TripSavvy and Visit London.
As a mum of two, she’s always on the lookout for products that make life easier at home and loves putting gadgets and appliances to the test as well as hunting for top deals to highlight best buys for families.