Meet the Mumsnet editorial team

Mumsnet is the UK’s biggest website for parents, with over 9 million users per month and thousands of conversations happening on our forums everyday. All our articles are written by experienced journalists, most of whom are parents themselves. The editorial team works hard to provide useful recommendations and advice you can trust, whether that’s supporting you through pregnancy and parenthood, or bringing you the most up-to-date family travel advice.

Each member of the editorial team brings with them a wealth of experience and expertise, and they’re dedicated to consistently building knowledge in their specialist categories. 

• Hands-on testing: the editorial team tests the most highly-recommended products in real family homes, putting them to the test and marking them against a set of tailored criteria. Cross-comparing bestselling products, we judge each item we test based on its merits, taking into consideration factors such as value for money, user-friendliness, energy efficiency and what kind of family it would suit best. 

• Specialist research: our editors deep-dive into topics, getting to know their product categories inside out, and gathering everything consumers need to know in order to make an informed decision before they buy. What’s more, we collect honest, unbiased insights from millions of Mumsnet users, weighing up their positive and negative reviews as a starting point for our content. 

• Expert insight: turning to industry experts for guidance and advice, Mumsnet editors source helpful insights to help readers make an informed choice before they part with their money. 

• Industry events: Mumsnet gets insider access to the latest product releases and innovations through relationships with product developers, brands and retailers. This allows the team to keep ahead of emerging trends by attending exclusive trade shows, product launches and press events. 

• Unbiased recommendations: Brands can’t pay to feature in our buyer’s guides. We base all our recommendations on authentic reviews from Mumsnet users, hands-on testing and in-depth research.

Meet the team

Laura Westerman

Laura is an editor, writer and Deputy Head of Editorial Content at Mumsnet, overseeing the website's baby and pregnancy content and specialising in product reviews and round-ups.

With over eight years' experience as a full-time editor and a passion for SEO, Laura has written extensively on everything from parenting to travel, but likes nothing more than scouting out the latest baby products to make parents' lives that little bit easier.

Now mum to a two-year-old, Laura has read more infant sleep advice than she cares to admit and can usually be found at a local playgroup or swimming class.

• Over 1,000 hours spent testing buggies, car seats and baby carriers

• 4 weeks comparatively testing baby thermometers, nasal aspirators and sippy cups

• Interviews with leading car seat safety experts, including Child Seat Safety, Good Egg Safety and Axkid

• 2 days spent at an industry-leading car seat safety conference in Sweden

• Presenter of 3 in-depth baby product videos for Mumsnet with a combined total of 275k views

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Natasha Gregson

Natasha is an Affiliate Content Editor at Mumsnet, specialising in lifestyle and home articles with a focus on product round-ups and reviews.

Her passion for writing and journalism started at a young age (she was an avid reader of The Funday Times!), which eventually led her to study English Literature and Language at the University of Nottingham where she began her career as Features Editor for the student magazine.

She then went on to do a masters degree in Journalism at the University of Sheffield, while completing internships at Good Housekeeping Institute and The Observer Magazine.

Natasha joined Mumsnet in 2021, and has since carved out a specialism in all things home, kitchen and lifestyle. An avid foodie, she loves nothing more than trying new culinary creations in the kitchen, which often includes testing out and researching the latest gadgets and appliances.

• Over 300 hours spent testing the latest kitchen gadgets - including air fryers, slow cookers, kettles, toasters and more

• 3,000+ hours spent researching, writing and editing home and kitchen buyer’s guides

• 7 days spent liaising with representatives top homeware brands at PR showcases and events

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Poppy O’Neill 

Poppy O'Neill is a Content Editor at Mumsnet and a mother of two. She's been writing for Mumsnet for four years, with a particular focus on laundry. From the best steam irons to Mumsnet's favourite dehumidifier, she loves to deep-dive into research and find the best products out there.

Poppy is also the best-selling children's and parenting author of books such as Don't Worry, Be Happy, Imagine a Garden and Mother Power. She specialises in children's mental health and her books have been translated into 12 languages. She won The Week Junior Children's Book of the Year (Younger Nonfiction) in 2023 for The Extraordinary Book That Makes You Feel Happy. Her books have been translated into eight languages and she's been featured in The Guardian, The Sunday Times and The Sun.

• 250 hours spent testing heated throws

• 5 days spent talking to brands and industry experts at trade events and product launch shows

• 1,000 loads of laundry reviewed

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Rachel Erdos

Rachel is a Content Editor at Mumsnet where she commissions, edits and writes content with a focus on family travel, product reviews and homeware round-ups.

Rachel cut her teeth at the Guardian, where she published hotel reviews and features, and managed the travel section's user review site, Been there. A move to Travelzoo saw her sniffing out top travel deals and writing about them on a daily basis.

As Senior Editor at Jetsetter, she visited and reviewed hotels across Europe, the Middle East and Asia, covered new hotel openings, and wrote features to highlight the best things to see and do in Europe.

• 39 countries visited 🌎 

• 100+ hotel beds inspected 🛏️

• 3 cruises boarded 🚢

• 30+ days spent at industry, press and trade events 🗓️

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Rebecca Roberts

Rebecca (aka Beccy) is a writer, editor, and content marketing expert hailing from Leeds. Here at Mumsnet, she commissions and creates content designed to make parent’s lives easier.

Spanning 13 years, her career has provided her opportunity to work closely with brands who are equally as passionate about all things female-focused, including some of the best health, education and wellness companies. It’s thanks to her experience that she continues to enjoy working with much-loved brands by Mumsnetters that care about women and parents.

As a mum herself, she knows all too well the trials and tribulations of modern-day parenting. Which is why she enjoys finding, learning about and sharing new products and companies that are specifically designed for parents, their kids and their families.

• Personally tested and reviewed 50+ intimate wellness products over 24 months

• 200+ hours of rigorous product testing (and hundreds of orgasms as a result)

• Developed and conducted a 10-point testing matrix for sexual wellness products

• Quality tested products from 12+ leading brands, including Lovehoney, Smile Makers and SheSpot

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Tina Williams

After cutting her teeth in digital content with Mumsnet Books, Tina stepped into the role of Head of Reviews in 2017, where she worked with parents and journalists to develop a comprehensive testing system that rigorously reviewed baby products. From tried and tested Mumsnet favourites to new product innovations (self-driving pushchair anyone?), Mumsnet Reviews dedicated itself to finding and recommending genuinely good products to parents.

Now as Head of Editorial Content, she leads our team of expert writers and editors to develop Mumsnet Swears By, the new home for product reviews and buying advice, where parents test and recommend the products they love.

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Jenny Wonnacott

Jenny Wonnacott has been working as a Content Editor for Mumsnet since 2022 with a particular focus on pregnancy, child and baby care product guides, articles and reviews. As a mum of three, Jenny has extensive hands-on experience in all of the Mumsnet content she writes about. She is passionate about sourcing, testing and thoroughly researching the products which make every stage of parenting easier.

Jenny has more than 16 years of experience working as a professional writer and journalist including stints as a local newspaper reporter, radio news reader, TV researcher and editor of a trades magazine and website.

Writing as J M Briscoe, Jenny is the author of female-driven sci-fi trilogy Take Her Back. The series’ first novel, The Girl with the Green Eyes, reached the top 20 shortlist of The Bridport Prize: Peggy Chapman-Andrews First Novel Award in 2020.

• 40+ months spent breastfeeding

• 2,500+ hours spent researching, testing, writing and reviewing pregnancy, baby and child products

• 7+ days attending industry shows, launches and events

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Tammy Jacks

Tammy Jacks has over 20 years of experience in the publishing industry, holding key roles such as Managing Editor and Health & Beauty Editor for Woman & Home magazine in South Africa, and Assistant Editor for Living and Loving - a parenting title focused on children's health and development. She has also contributed to various lifestyle publications (including magazines, journals and newspapers) and edited books for fitness influencers and health professionals.

As a researcher and writer, Tammy specialises in children's development, wellbeing and safety, particularly focusing on car seats, having written extensive guides for Mumsnet on rear-facing car seats as well as car seat regulations in the UK. Her expertise in this area is informed by both professional knowledge and personal experience as a mother herself.

• 300 hours researching strollers, prams, and car seats for all ages and stages

• 10+ days at baby shows, writing features and consulting car seat experts on the latest safety regulations as well as relevant experts on child health and development

• 100 hours writing in-depth buyer’s guides on strollers, car seats, baby toys, bike trailers and more

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