Late to the party - sorry guys
I don't understand why no-one did a Gin take. The gin market is huge and with the strong flavours in the botanics and the tonic it would be relatively easy to make something passable. That said even Gordon's can make a gin flavoured alcohol free gin. 
An alco free beer should have walked this - the market is fast growing and there are some really good examples out there. Theirs was a good concept but they fucked up the flavour a little and the branding a lot.
Nick's stripped back branding and excellent app won over the retails I reckon
Amy may be the fall girl here