Sosandar. Who makes it. For who? Why is the styling so weird

[ZolaBudd]

Every time I see it on the Marks & Spencer website it just looks weird like an old catalogue from the 1980s

It's not my cup of tea but it's obviously popular or M&S wouldn't have partnered with them. I think some of their stuff is similar to Per Una from a few years ago so it's possibly the people who liked that style. Each to their own.

Oh yes, the number of times I've seen a model with scraggly hair and a gormless expression, shoulders slumped, and feet turned outwards, looking like a lobotomized escapee from a Victorian asylum! Just awful.

I think that that woman married to eamonn Holmes wears it

Lol at stroppy model.
Its very safe isn’t it

It's all pretty naff, I agree. I'd never buy from there anyway as I used to work with one of the owners back in our magazine publishing days and she was notoriously unpleasant to everyone. Petty but true 😂

Ah I've just looked up the founders - one article said they were "Wilmslow-based" and it's all falling into place for me now! It's a very Cheshire look.

I own a Sosander dress, it's black. Two layers under layer is a black jersey slip and the top layer is like black crochet lace. It's very pretty on and so easy to dress up for a posh
do.

Ive seen a couple of nice playsuits, but the dresses look abit ‘stiff’ (if thats the right word!) and uncomfortable. I do think they are aimed at an older demographic (and I agree with the post above about aimed at the tanned trophy wife type) 😆

There's a lot of Sosander on Vinted. I bought a few dresses from there and find their fit is actually quite flattering. I wouldn't be paying full price from their website though.

Naga Munchetty wore one if their dresses on the telly once

I like Sosander clothes, not for everyday but some of the occasion wear is rather nice. I’m 42, size 14, tall and curvy. True, some of it is quite nineties, I hadn’t thought of that. Fit used to be a big thing, all these mad flappy smock dresses make me look Ted Danson in Three Men and a Baby when he’s doing the drug-dealer entrapment and pretending to be a laydee.

I could see Jill Dando or Natasha Kaplinski in it.

I’m 58 and have a few of their dresses - I generally like their stuff but agree it’s probably a bit dated.

Laughing at the ageing trophy wife comments as it’s spot on, and not a bad look in my opinion.

The brand that is, not me personally, I’m just ageing in general 😂

I'm quite surprised at the snobbery on this thread.

I don't have anything from there but I've often liked the look of their things when browsing the John Lewis site for a specific type of clothing.

I would like to look fashionable but I would also like to look nice, and when shapeless sludge coloured sacks are what are in fashion then you kind of have to choose one or the other. I guess Sosandar is aimed at women who want to look nice in clothes that flatter them.

If you see how the founders dress you’ll see where the problem lies #bitchyme

I imagine it’s where Dorien from Birds of a Feather got all her clothes.

I think it’s very Cheshire / Essex, for women who want the footballer/plastic surgeon/v successful builder’s wife look, but aren’t actually married to one and don’t have the dosh.

This is not meant to be snotty, I just think that’s who it’s aimed at.

I am sure they look a lot better than me too.

Or who want to look like Holly or Christine or Alex on the sofa, kind of thing..

I always think of Amanda Holden when I look at the catalogue. I’ve bought a few bits from them, a lovely jacket that goes with jeans and another one for work.
I do see what you mean about the styling, some of the clothes are a bit too glamorous / tight for me.

I also get lots of other brochures through for other brands and they all seem to be baggy shapeless clothes. And some of the prices - crazy money.

I am 50 though - so maybe more my demographic

It’s not snobbery, it’s just shit styling

Bit of a big ask to see Jill Dando in it really

I don't really care about the styling, I care about what the clothes look like. Fashionable but hideous clothes on models with body types very few women have against a bright white background are of no interest to me or I imagine many other women.

There has been a lot of snobbery on this thread though.

😂😂😂

You obviously know, nothing about clothing if you don’t consider styling online important

Snobbery. Right there.