Mass produced, cheap, fast fashion rumoured to be produced in sweatshops using child labour and shipped from China. Honestly the worse kind of shopping you can do if you are at all concerned about the environment we all live in and human rights.
My DD has bought from them before though, she is no longer a child so I have no say where she shops, and some items she has liked, but most of them have gone to charity shops as they are simply just weird looking and not at all like the pictures. She did try and return items the first time, and she sent them off but has never got any money back. Must be 18 months or so ago now. She chased and chased, but got nowhere. I think because it's so cheap they assume people will give up on chasing payments as it's not worth their time eventually.