Ok, I’ll get this out of the way now so I don’t offend. I really don’t mean it to.
The value of this advent calendar is in a way what we paid for it. Actually less cost in a way to M&S. The brands will have jostled to be in the calendar, it’s fantastic promo for the brands. I don’t expect M&S pay much for the products because it’s all about advertising the brand.
Yes, I’m sure if you work out each gram of a full size product and divide it by our products you can get a rough estimate, but it’s not realistic as a true price.
In past years some products have been made especially for the calendar in packaging and sizes, so again less actual value because they are a promo item.
This doesn’t at all take away from the products which will be good.
I’ve been in the beauty industry for many many years and know how it works.
I don’t want to upset anyone. But that’s the truth. This calendar is fantastic as a calendar. It’s worth is what we paid for it as a calendar.
A full size product will be packaged accordingly and advertised which is where part of the cost comes from. I worked for most top beauty houses in my career and they all hand out samples like sweets. It’s all about advertising.