Because it's fantastic! The stuff in a blue tub, well, actually it can be bought in a tube now which is nicer.
I've got weird combination skin and the dry bits are REALLY dry and sand papery especially around my T zone.I was using Eucerin 10% but even that stopped working.
I had a fever last week and my skin was really suffering and in desperation I bought some Nivea , slapped it on last night and this morning my skin is transformed!
I googled it last night and there are pages and pages of enthusiastic reviews. Apparently Alison Steadman and Kate Winslet use nothing else. There are over a thousand positive reviews on makeup alley too.
There was also an experiment where a woman used Creme de la Mer on one side of her face and on the other Nivea and at the end of the month a dermatologist declared the Nivea side better and more hydrated.
Sorry if I'm late to the party and you're already all using it but I'm stunned at how nice it is. I'm going to get done Nivea soft for day use too under make up.
It's about a quid too-BARGAIN