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See all MNHQ comments on this thread

In Text ads - please don't shout at us...

200 replies

JustineMumsnet · 18/10/2007 10:18

Morning Mumsnetters,

We are planning today (12pm is eta) to introduce a new type of advertising format, which will mean that you will notice the odd double underlined green link on some posts on some threads, which if you click on will result in a boxed ad appearing.

As you know we fund MN through advertising but we are very conscious of not spoiling "the Mumsnetting experience" with over-intrusive and annoying ad formats. For that reason we don't allow pop-ups and pop-unders and have strict rules on expandable ads.

We are hopeful that you can live with this format, once you've got used to it at least, and that the links don't make you cross with us (or at least any crosser than our existing advertising banners do). As said, though, this is very much a trial, so please do let us know what you think and we promise to go back to the drawing board if you all absolutely hate them.

Many thanks,
M Towers

OP posts:
FioFio · 18/10/2007 11:51

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Sheherazadethegoat · 18/10/2007 11:52

how about yummy mummy

ADragonIs4LifeNotJustHalloween · 18/10/2007 11:52

You need to make sure the settings are right and bear with it whilst it learns.

ADragonIs4LifeNotJustHalloween · 18/10/2007 11:52

bat

oliveoil · 18/10/2007 11:52

fat arse

WideWebWitch · 18/10/2007 11:53

Ah, thanks Soups, have put Kapersky on and now I can't see the ads, fantastic, as you were

But someone will have to tell me if there's anything worth looking at

ThreadyKrueger · 18/10/2007 11:54

I was just about to start a thread on this before I noticed this thread. I will shout at you. Very loud. And then I will stoop using mumsnet. It is a vile intrusion. It makes mumsnet chat boards look like a pile of junk mail.

FioFio · 18/10/2007 11:56

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WideWebWitch · 18/10/2007 11:57

That's truly shite fiofio

MaryBleedinShelley · 18/10/2007 11:57

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Message withdrawn at poster's request.

WideWebWitch · 18/10/2007 11:58

Why can't I see them now? have turned the Kapersky off...

Carmenere · 18/10/2007 11:58

Ok how about 'chat' and other superficial topics being fair game but keep the ad's off serious topics like health and bereavement and religion?

ADragonIs4LifeNotJustHalloween · 18/10/2007 12:00

They should appear if you refresh

sparklygothkat · 18/10/2007 12:00

they have disappeared

ChippyMinton · 18/10/2007 12:00

thta is awful fiofio.
If we must have them they should be confined to the more light-hearted topics - chat, holidays, style etc.

Fennel · 18/10/2007 12:01

I think if you spell words wrong, maybe, like raeding instead of reading, you can avoid being trapped into advertising Persil etc.

lilibet · 18/10/2007 12:01

nope, still not getting them

Fennel · 18/10/2007 12:01

oh that's weird, I thought reading was one of the targetted words.

Tamum · 18/10/2007 12:02

I was just looking at a reasonably serious thread and words like "reading" suddenly turned into bloody Persil Mr Men ads. It's infinitely more irritating than banners.

sparklygothkat · 18/10/2007 12:02

they have all disappeared..

Carmenere · 18/10/2007 12:02

I am also uncomfortable with the idea that words I have written are endorsing certain products and companies that I don't like

ThreadyKrueger · 18/10/2007 12:03

In the past when I have been on sites that use this technology I have left them immediately: the advertising content is so entangled with the main content that you feel the entire site is compromised -- ie you can't trust the site for impartial advice because all text is used for promotional purposes.

It's like a newspaper running a story just to get a backhander from a PR firm.

TwigorTreat · 18/10/2007 12:04

can't live with it

it is THE MOST ANNOYING FORM OF ADVERTISING

DON'T LIKE IT

WAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAH

also think its very inappropriate for this forum

lilibet · 18/10/2007 12:05

but where is it???

ADragonIs4LifeNotJustHalloween · 18/10/2007 12:06

chances are they've stopped it already!