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12 replies

JustineMumsnet · 18/10/2007 10:18

Morning Mumsnetters,

We are planning today (12pm is eta) to introduce a new type of advertising format, which will mean that you will notice the odd double underlined green link on some posts on some threads, which if you click on will result in a boxed ad appearing.

As you know we fund MN through advertising but we are very conscious of not spoiling "the Mumsnetting experience" with over-intrusive and annoying ad formats. For that reason we don't allow pop-ups and pop-unders and have strict rules on expandable ads.

We are hopeful that you can live with this format, once you've got used to it at least, and that the links don't make you cross with us (or at least any crosser than our existing advertising banners do). As said, though, this is very much a trial, so please do let us know what you think and we promise to go back to the drawing board if you all absolutely hate them.

Many thanks,
M Towers

JustineMumsnet · 18/10/2007 12:27

I don't know why they've gone away - have just called the agency to see what's going on. (They shouldn't affect speed of site though my2weegirls).

Clearly, though, many folks have ishoos with them, so think we will have to have a switch off option... or not have them at all on talk, plus there are some more sensitive boards on which they should never appear I think...

So back to the drawing board I guess. Thanks for your input as always.

JustineMumsnet · 18/10/2007 12:55

In case you missed my earlier post:

"Clearly, though, many folks have ishoos with them, so think we will have to have a switch off option... or not have them at all on talk, plus there are some more sensitive boards on which they should never appear I think...

So back to the drawing board I guess. Thanks for your input as always."

jxx

JustineMumsnet · 18/10/2007 13:07

Ok they're definitely gone and won't be coming back... we agree on balance that it's just too indiscriminate a format - but sometimes you just gotta test these things (and the spikey-haired guy did have a nice "smile" and did also promise us a bag load of cash which would have paid for some shed refurb). Anyway we'll just have to think of another way to pay the bills - can you all please do all your Christmas shopping through our shopping partners pretty please? - that would help.

JustineMumsnet · 18/10/2007 13:11

Sadly we only get paid if you buy something from that page...

JustineMumsnet · 18/10/2007 13:14

Oooh don't think that would be popular - only people with cash can win the comps - I reckon I'd get really badly shouted at if we did that...

But thanks for trying - you're a sweet old fish really

JustineMumsnet · 18/10/2007 13:15

Carmenere - they're a bit canny the supermarkets and usually only pay a comm for new customers - but again many thanks for the thought .

JustineMumsnet · 18/10/2007 13:20

Yes we will be introducing some kind of charge I think for buying and selling - will be tech's next big project after talk... the problem is the real pros will probably pay it and the odd mumsnetter who wants to have a clear out may be put off... but we'll hopefully come up with a fair (or fairish) solution.

JustineMumsnet · 18/10/2007 13:24

I like it - we did think about it once before but worth pursuing again - cheers

JustineMumsnet · 18/10/2007 14:02

Thanks Kewcumber - do you mean opt in passing on of data on an ad hoc basis? Our database is strictly off limits for passing on and we wouldn't ever want to change that...

JustineMumsnet · 18/10/2007 14:42

Yes we think that is possible Rubberduck - we are looking into it right now as it happens...
Uh oh - sexy calendars - groundhog day?

JustineMumsnet · 18/10/2007 14:44

If I'm honest, Kewcumber, it doesn't feel very us - can't see how getting bombarded with phone calls would make anyone's life easier - but what do folks think?

JustineMumsnet · 18/10/2007 20:26

I don't know why they came back - agency was told we didn't want them. Anyway we've removed the tags now, so won't come back again.
Apologies.

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