It's not too much to expect some thoughtfulness and caring. I've been with DP for 5 years and he tells me everyday how much he loves me, buys me gifts for no reason (even something as daft as taking me out to buy my favourite juice from Tescos or bring me over a McDonalds when he visits!)
I was feeling down yesterday as I don't have much money at the moment, and he said he wants to pick me up at lunchtime and take me out clothes shopping. It's not all about the money, but it helps when someone wants to do nice things for you.
He is also very affectionate, tells me I'm beautiful and is very passionate.
We don't live together which helps to keep things a bit fresh and keeps the domestic drudgery out of it a bit, but we do see each other 4/5 times a week.
You don't need to feel the butterflies necessarily, but a hug and a kiss every day and a gift on your 30th is not beyond the realms of expectation. Especially if you do the same for him.
You've spelled it out and he still doesn't get it, I'd be considering leaving OP, life it too short to feel like part of the furniture.