It does look like the planner business isn't doing well. I wonder if that's because castles downline is shrinking, they are her customers.
They put a lot od money into the kids planners, which seems pointless. Primary and younger children don't need a planner,secondary age children have timetables for school and use electronic diaries.
They also have academic diaries. I use one to keep track of school stuff. It wasn't a good idea.
Huge planners are also limiting. I use an A6 size diary, fits in a small bag and it goes everywhere with me. If I get a call to arrange an appointment then I have it with me. Can't do that if you've popped out and your huge planner is at home.
It worked because of castles downline. I imagine that had significantly shrunk. I do wonder if she will qualify at 2500cc's this year instead of 5000.