His message is classic for the 'mindset coaching' vultures that stalk around MLM.
They prey on the failing bots (i.e. the majority) who have faithfully 'duplicated' their uplines' behaviour (attraction marketing posts etc.), alienated their real support network of friends and family (getting rid of negative people who don't believe you can succeed), and still aren't making any money.
They are easy meat, as they are now desperate to understand why they are not 'smashing it' as everyone around them seems to be, and they have no critical support network left to warn them off.
Since the inherent 'set up to fail' nature of MLM's can't be mentioned, the only explanation is that it's the poor bot's fault somehow. They've done everything they've been told will bring success (worked all hours, suspended critical thought, become their own best customers and a product of the product, cast away the naysayers, ...), so the only reason they are not a success has to reside in them.
This is where the victim blaming vicious circle begins. It is your fault. It is your fault because you don't want it enough. It is your fault because you let it happen to you. It is your fault because you don't love yourself enough.
I (and only I) can help you break out of this and learn to love yourself and achieve your dreams. I will keep on blaming your inherent failings for your inability to succeed, whilst telling you to be more positive about yourself. You will become dependent on me (as I am on keeping you in that shitty place, since that is how I make my money). The longer I can fuck with your mind, the more money I (and the MLM that has pointed you my way) will milk from you.
They truly are evil shitbags.