Just a quick heads up about a project we've done with Ipsos Mori that gets some coverage in the Sunday Times today (£). For a while there's been a fair bit of talk both about David Cameron's so-called women problem and how important the female vote is going to be come this election.
So we teamed up with Ipsos MORI to delve into the subject a little bit more. The folks at MORI have conducted national, weighted polls examining women's feelings about about each of the main leaders and parties. Meanwhile we've been conducting a qualitative online focus group of 100 Mumsnet users to interrogate those feelings in a bit more depth.
There's lots of juicy stuff in there - in truth all the party leaders seem to have "room for improvement" in women's eyes. Do have a look and let us know what you think.