All to play for: the battle for women's votes

Mumsnet, Gransnet and Ipsos MORI conducted an in-depth study of women's voting intentions in the run-up to the 2015 general election.

The report explores women's opinions of the current party leaders, current intentions and policy priorities; as well as the specific challenges each of the parties face if they are to win female support in 2015. Results show that the women's vote is still very much to play for - with 58% yet to decide which way to cast their vote.


How are women planning to vote?

woman voting

What do women think of the different party leaders, who's currently got support and where is there room to improve? See the top-line facts from the report.

"There's no front runner"

party leaders

Justine Roberts, Mumsnet and Gransnet CEO, said: "This study shows just how crucial appealing to women in the run up to the election is going to be. No one party leader emerges as a front runner in understanding Mumsnet and Gransnet users' concerns."


Mumsnet's focus groups

Six focus groups of Mumsnet and Gransnet users, with views ranging across the political spectrum, were asked for their opinions as part of study. See what they had to say.


2013 report: The Women Problem

A summary of the report's headline results - including women's positions on key policy areas and their views on the party leaders' strengths and weaknesses.

The Women Problem: infographic

How would you vote if there were a general election tomorrow? Find out where Mumsnetters stood in 2013 - and get a real feel for the facts and figures - with our handy infographic. 


 
 

Last updated: 27-Sep-2014 at 11:04 PM