To flesh out the findings from the Ipsos MORI poll into women's voting intentions, Mumsnet convened six focus groups of site users whose views ranged across the political spectrum. All were recruited via Mumsnet's insight panel, and the participants were unaware of the makeup of their groups.
Group one was comprised of users who had said they would vote Conservative if there were a general election tomorrow. In 2010, most had voted Conservative, but some had previously voted Labour or Liberal Democrat.
Group two was made up of users who had said they would vote Labour if there were an election tomorrow. In 2010, most had voted Labour, but some had previously voted Liberal Democrat.
Group three was made up of users who had said they would vote Liberal Democrat if there were an election tomorrow - but also included a small number who didn't know who they'd vote for. In 2010, most had voted Liberal Democrat.
Group four were undecided voters, who had formerly voted for a mix of parties.
Group five was made up of users with a mix of voting intentions (including for smaller parties such as the Greens, Plaid Cymru and UKIP) and a mix of previous voting behaviour.
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Last updated: 2 months ago