Not a bargain, sorry, more a public service announcement!
I often see people recommend drink as a gift for people you don't know very well and would ask people to reconsider this unless you know that they actually want alcohol.
There are also a lot of people making a concerted effort to cut down their drinking, or even stop, and the pressure of society to drink, particularly over the festive period, is high enough.
Also, thinking back to the newlyweds, our first married Christmas I opened 4 bottles of booze, having just got a positive pregnancy test, and had to spend the day pretending to drink as it was such early days!