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AIBU to feel irritated by Joe Wicks' menopause fitness adverts?

89 replies

Rinoachicken · 01/09/2026 16:15

Having to resist the temptation to throw my phone across the room every time I see Joe Wicks fucking grinning at me on SM pushing his new ‘menopause fitness plan’ with a fucking big grin on his face while he tells women to ‘just tell yourself you can do it!’ when he has no idea what it feels like having even a single period let alone the fucking menopause!! 🤬🤬🤬🤬

anyone else??!!

AIBU to feel irritated by Joe Wicks' menopause fitness adverts?
OP posts:
seahorsessky · 02/09/2026 21:54

Just like a midwife who hasn't pushed out a baby is probably more qualified to advise you on giving birth than I am, it's not about what you've experienced yourself, it's about training.
If a fitness instructor is properly qualified and has listened/learned carefully, that's what matters.
Even if this was presented by 55 year old Josephine, while she might have gone through it, her experience isn't necessarily like any other woman's. Many women say that they've had better care from male gynaecologists because some women ones think their experience can be universalised and if something wasn't painful for them, you shouldn't have pain.

BogRollBOGOF · 02/09/2026 22:23

I've been in an education session run by a lady who has been through this life stage and is a specialist, training other professionals and attending conferences to teach across the sector.

She had a rather dim view of his "menopause workouts" right from the starting point of him grabbing a weight.

Firstly it's an audience where technique matters as many women are new to strength work at this stage of life with no prior background in safe technique. Women experienced in weight lifting are unlikely to be the target audience of a Joe Wicks menopause video. The other issue is that menopause shifts the balance of typical injuries and rotator cuff is a very common injury during menopause, and an excellent way to trigger this injury is to walk up to a weight and yoink it up without thinking about alignment. He's marketing workouts to an audience, but isn't specialist on the subtleties of that audience's needs and adjustments.

Joe Wicks has been great at getting people moving, but he does have a habit of jumping on bandwagons and is not necessarily an expert on various niches.

Thecatspantaloons · 03/09/2026 00:31

seahorsessky · 02/09/2026 21:54

Just like a midwife who hasn't pushed out a baby is probably more qualified to advise you on giving birth than I am, it's not about what you've experienced yourself, it's about training.
If a fitness instructor is properly qualified and has listened/learned carefully, that's what matters.
Even if this was presented by 55 year old Josephine, while she might have gone through it, her experience isn't necessarily like any other woman's. Many women say that they've had better care from male gynaecologists because some women ones think their experience can be universalised and if something wasn't painful for them, you shouldn't have pain.

I think you have nailed it right here. My friend of who's a mother to 7 won't be taking advice from social workers who are kids themselves (her words) or have never had kids of their own .
It's impossible to reason with her, so I just stay quiet 🤐 the fact that she is under social services is irrelevant 😳.

BrighterDaysAhead2026 · 03/09/2026 00:47

seahorsessky · 02/09/2026 21:54

Just like a midwife who hasn't pushed out a baby is probably more qualified to advise you on giving birth than I am, it's not about what you've experienced yourself, it's about training.
If a fitness instructor is properly qualified and has listened/learned carefully, that's what matters.
Even if this was presented by 55 year old Josephine, while she might have gone through it, her experience isn't necessarily like any other woman's. Many women say that they've had better care from male gynaecologists because some women ones think their experience can be universalised and if something wasn't painful for them, you shouldn't have pain.

Ha - I had a midwife who had no children criticise my use of pain relief in labour! I said come back to me after you've had a baby. She was a bit sheepish after she'd actually had a baby herself!

BrighterDaysAhead2026 · 03/09/2026 00:48

Thecatspantaloons · 03/09/2026 00:31

I think you have nailed it right here. My friend of who's a mother to 7 won't be taking advice from social workers who are kids themselves (her words) or have never had kids of their own .
It's impossible to reason with her, so I just stay quiet 🤐 the fact that she is under social services is irrelevant 😳.

I agree with her. The ones without children just really don't understand.

Thecatspantaloons · 03/09/2026 00:59

BrighterDaysAhead2026 · 03/09/2026 00:48

I agree with her. The ones without children just really don't understand.

As a child free person, I know when to keep my trap shut.

NolanChanceJustLikeTheWeatherNSoul · 03/09/2026 01:24

UnctuousUnicorns · 01/09/2026 18:10

He's a prat, isn't he? I was looking for wheelchair workouts on YouTube and came across one of him with Ade Adepitan. Now, I get that they're both doing the work out together for the viewers, but JW was doing them sitting in a wheelchair too! Just do them in a bloody chair you tit! It's a pity AA was too nice to say that to him! I've no issue with able-bodied people demonstrating seated workouts on YT etc. - I use them regularly myself - but FFS if you don't actually use a wheelchair then just sit in an ordinary chair or seat to do them. Thankfully most people aren't tits like JW and so did exactly this.

That's into the realms of Alan Partridge behaviour.
What a prick!!

rwalker · 03/09/2026 04:25

YABU he’s not on about periods
it’s training geared towards a condition
it’s like in if you train a pregnant woman you don’t need to be pregnant it’s about tailoring the exercise to the needs

there lots of examples
children
people who have had heart attacks
pregnancy
elderly
menopause
mobility issue
obese people

all of the above need to be trained in a different manner

Autumnallaround · 03/09/2026 05:12

@rwalker menopause does not need to be trained differently.

AutumnCrowBats · 03/09/2026 06:21

AsIsaidearlier · 01/09/2026 16:21

There are a lot of people out there making a lot of money from menopausal women.

Including all the bastards out there who expect me to do jobs for them pro bono, because apparently I should just jump at the chance to have this interest shown in me by other humans. Just fuck off.

rwalker · 03/09/2026 06:49

Autumnallaround · 03/09/2026 05:12

@rwalker menopause does not need to be trained differently.

Lower estrogen levels can affect bone density and joints also you store more fat
so you would train someone differently to accommodate these

CanterburyStories · 03/09/2026 07:15

I completely understand why women would be irate about mensplaining menopause but Joe Wicks has a degree in Sports Sciences and is properly qualified, so isn't just some random grifter. I really enjoy his exercises and do ten minutes HIIT or Abs every morning and feel better for it (I am mid-50s). I like his accessibility, cheery mode and encouraging tone and that there is no annoying music. He occasionally gets a stitch or cramp and I find this human and relatable.

CanterburyStories · 03/09/2026 07:17

YorkshirePuddingsGreatestFan · 01/09/2026 17:59

I get where you're coming from and feel a bit irked that he thinks he knows what he's talking about but he's got no experience of what it's actually like.

My workplace started a menopause support group. Drop in for coffee and biscuits and chat to other women about the stuff you're going through. I went a few times and enjoyed it. Mainly just women having a bitch about it!

Then a man started coming. He claimed he wanted to learn about menopause to support his wife. He just sat there and observed and didn't contribute. We felt uncomfortable about him taking notes. It changed the whole dynamic of the group as the women didn't want to talk about personal medical symptoms and other stuff in front of him.

Women stopped going and it then got cancelled due to lack of interest.

Just reading this makes me angry!

Dexternight · 03/09/2026 07:22

Does anyone have recommendations for a better strength and resistance online trainer instead?

FishersGate · 03/09/2026 07:27

bunnypenny · 01/09/2026 16:32

Joe Wicks jumps on every moneymaking bandwagon. He’s a grifter.

This. Used to like him in lockdown. Now anything to jump on the bandwagon 🙄. Totally out of touch

FishersGate · 03/09/2026 07:28

CanterburyStories · 03/09/2026 07:15

I completely understand why women would be irate about mensplaining menopause but Joe Wicks has a degree in Sports Sciences and is properly qualified, so isn't just some random grifter. I really enjoy his exercises and do ten minutes HIIT or Abs every morning and feel better for it (I am mid-50s). I like his accessibility, cheery mode and encouraging tone and that there is no annoying music. He occasionally gets a stitch or cramp and I find this human and relatable.

Unfortunately he sold his soul with his stupid protein bar trick. No nutritional qualifications whatsoever. Lost touch with his original audience.

Switchnow · 03/09/2026 08:30

rwalker · 03/09/2026 06:49

Lower estrogen levels can affect bone density and joints also you store more fat
so you would train someone differently to accommodate these

This isn’t really true unless training at a high/competitive level. For most women, maintaining fitness might become harder but doesn’t require a special training plan.

Switchnow · 03/09/2026 08:32

Dexternight · 03/09/2026 07:22

Does anyone have recommendations for a better strength and resistance online trainer instead?

I like Caroline Girvan, Cheryl Colombe or there’s an outfit called Nobadaddiction who do nice HIIT workouts of various types/lengths.

Whatafustercluck · 03/09/2026 08:52

I agree. I have nothing against Joe Wicks personally, but I'd be much more inclined to take fitness coaching from another menopausal woman. Someone who empathises with the challenge and can speak authoritatively, with the same understanding and lived experience.

Whatafustercluck · 03/09/2026 08:54

Switchnow · 03/09/2026 08:30

This isn’t really true unless training at a high/competitive level. For most women, maintaining fitness might become harder but doesn’t require a special training plan.

Medical professionals advise doing more weights anything, which is a more female-tailored approach.

NoEligibilityRequirementsApply · 03/09/2026 08:55

Wasn't he the bloke who started preaching about breastfeeding because 'we' (actually his wife) was breastfeeding so he bacame the insta-expert?

NoEligibilityRequirementsApply · 03/09/2026 08:57

This reply has been hidden

This reply has been hidden until the MNHQ team can have a look at it.

NoEligibilityRequirementsApply · 03/09/2026 08:58

Oh my link is being looked at. Never mind.

NoEligibilityRequirementsApply · 03/09/2026 08:58

It's cos it had the word 'breast' in it I expect.

Lomonald · 03/09/2026 08:58

AsIsaidearlier · 01/09/2026 16:21

There are a lot of people out there making a lot of money from menopausal women.

Yes they are i am all for representation and awareness, but it is taking the piss now, these people move on to the "next thing" quickly. Joe wicks is a grifter imo he hasn't found his "niche" so just keeps on jumping on the bandwagon with no shame.