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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

AIBU to be shocked at this Primark email?

105 replies

IberianLynx · 29/06/2026 21:10

Just received this email from Primark and was taken aback by the model. Surely this is way too explicit to send to customers?

AIBU to be shocked at this Primark email?
OP posts:
Thread gallery
6
GrantMyWishes · 29/06/2026 21:11

What was in the email OP???

BlueSherbet · 29/06/2026 21:11

There is nothing attached?

didntlikeanyofthesuggestions · 29/06/2026 21:13

Anyone want to bet before the picture loads? My guess is it's fine and not an issue.

hugasaurus · 29/06/2026 21:14

Place your bets

Dis Gonna Be Good Jason Momoa GIF
Kim5678 · 29/06/2026 21:14

Is it a model in a bikini sat on a chair 😱

lightreflectingonwater · 29/06/2026 21:16

hugasaurus · 29/06/2026 21:14

Place your bets

Grin
Alltheusefulitems · 29/06/2026 21:19

I get hundreds of spam emails everyday but disappointingly never anything explicit!

subscribes to Primarks mailing list

IFeelLikeChickenTonite · 29/06/2026 21:19

I had to zoom in on that!

EmeraldRoulette · 29/06/2026 21:21

Blimey

They must want the publicity!

Anarchy99 · 29/06/2026 21:22

I think we need a separate topic .- pearl clutchers united

DollopOfFun · 29/06/2026 21:22

Anyone got The Terry Wogan pic?

lightreflectingonwater · 29/06/2026 21:23

Are you from the Primark marketing department @IberianLynx ? Trying to drum up some viral outrage?

Does anyone even read marketing emails any more?

Scaryspicer · 29/06/2026 21:23

O my

Excuse Me Reaction GIF by Kiaundra Jackson
JohnnyMcGrathSaysFuckOff · 29/06/2026 21:25

More worrying that he appears to be excited by his own self coming up behind him.

Lots to unpack there

Crumpetring · 29/06/2026 21:25

It looks like someone in post production added the outline in 🤣

FlimFlamFlomFlemFlum · 29/06/2026 21:35

That looks weird. Why is it at that angle? I wouldn’t be pleased if I were that man, that edit has done him badly.

user67584329 · 29/06/2026 21:36

I agree that shirt is shockingly ugly. It looks like it could spontaneously combust.

PenelopeJoanSterling · 29/06/2026 21:37

id say the ops mind is in the ...... sex people

ForeverDelayedEpiphany · 29/06/2026 21:37

That's... a bit disturbing. 😳😬
Although less so as it looks kind of Photoshopped so 🤷

DyslexicPoster · 29/06/2026 21:39

JohnnyMcGrathSaysFuckOff · 29/06/2026 21:25

More worrying that he appears to be excited by his own self coming up behind him.

Lots to unpack there

😂

Characterbuilding · 29/06/2026 21:44

JohnnyMcGrathSaysFuckOff · 29/06/2026 21:25

More worrying that he appears to be excited by his own self coming up behind him.

Lots to unpack there

Made me laugh out loud 🤣

Lmnop22 · 29/06/2026 21:45

Is this an identically dressed identical twin incest photoshoot?

Crikey!

NoLifeguardOnDuty · 29/06/2026 21:52

Hahaha! "Got plans?" 😂 who signed off on this lol

VWT7 · 29/06/2026 21:55

Oh that poor chap, they have “grafted” it on to his right thigh by mistake…

Scaryspicer · 29/06/2026 23:20

@ForeverDelayedEpiphany surely the fact it’s so badly photoshopped in makes it more concerning? 😂
what was their intention, and why didn’t they do a better job of the photoshop if that was their aim/brief, and what’s with the caption and the twin thing?
Just why to everything!?
So confusing 😂