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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

AIBU to be shocked at this Primark email?

105 replies

IberianLynx · 29/06/2026 21:10

Just received this email from Primark and was taken aback by the model. Surely this is way too explicit to send to customers?

AIBU to be shocked at this Primark email?
OP posts:
Thread gallery
6
ColdAsAWitches · 29/06/2026 23:26

If you Google "Primark "got plans" email" the only result is this thread. So either the OP has 'shopped it herself, or she's had the fastest shock on the Internet!

Scaryspicer · 29/06/2026 23:28

@ColdAsAWitches OOOOO!

tea GIF
lightreflectingonwater · 29/06/2026 23:28

ColdAsAWitches · 29/06/2026 23:26

If you Google "Primark "got plans" email" the only result is this thread. So either the OP has 'shopped it herself, or she's had the fastest shock on the Internet!

That was my guess. The photoshopping was desperately basic

BauhausOfEliott · 29/06/2026 23:32

It’s not ‘explicit’ ffs, even after the Photoshop job that’s been done on it.

LittleGreenDragons · 29/06/2026 23:32

JohnnyMcGrathSaysFuckOff · 29/06/2026 21:25

More worrying that he appears to be excited by his own self coming up behind him.

Lots to unpack there

Too many questions, and none of them good 😮

bornwithhorns · 29/06/2026 23:35

😅😂😂😂😂😂this has made me laugh tonight , Primark have done him dirty here

Floatlikeafeather2 · 29/06/2026 23:41

ColdAsAWitches · 29/06/2026 23:26

If you Google "Primark "got plans" email" the only result is this thread. So either the OP has 'shopped it herself, or she's had the fastest shock on the Internet!

This is a composite photo. If you go onto the Primark site itself, this picture is there, exactly the same, but not with the bloke in the background, so not photoshopped. Look at "green embroidered shirt".

AMurderofMurderingCrows · 29/06/2026 23:48

Is it a finger?

If they were gonna photoshop it they should have made it worthwhile and given him a whopper of a knob 🍆

relaxitsok · 29/06/2026 23:51

Oh I needed this laugh before bed!!

bornwithhorns · 29/06/2026 23:52

AMurderofMurderingCrows · 29/06/2026 23:48

Is it a finger?

If they were gonna photoshop it they should have made it worthwhile and given him a whopper of a knob 🍆

😅🤣🤣🤣🤣🤣🤣🤣🤣

Laurmolonlabe · 30/06/2026 00:00

This image has been manipulated.

PickAChew · 30/06/2026 00:11

Those shorts hang terribly.

Gettingbysomehow · 30/06/2026 00:12

WTF!!!!!

Bertiebiscuit · 30/06/2026 00:14

Ewwww, that is gross, offensive and positively disgusting, i would pass this on to the Advertising standards Agency, it can't possibly be seen as ok by most people.. Its virtually sending a d*ck pic which is illegal. Give them hell

PurpleDisco · 30/06/2026 00:20

Can someone please explain, I don’t see anything that stands out?

LemonyCurd · 30/06/2026 02:32

This is so badly photoshopped it looks like he’s smuggling a weirdly small porpoise in his shorts while his evil (or good? Who knows who is who?!) twin looks on with disdain.

Darragon · 30/06/2026 02:52

Not quite as spectacular (or anatomically correct) as David Bowie In Labyrinth is it?
That’s the standard I measure all else by.

Ilovelifeverymuch · 30/06/2026 04:25

IFeelLikeChickenTonite · 29/06/2026 21:19

I had to zoom in on that!

I saw it straight away without zooming 😂

AlgaeDreams · 30/06/2026 04:42

🤣 That's terrible.

Got plans?

Surgery to realign myself apparently.

WaryHiker · 30/06/2026 05:22

Contact Primark and mention that a good plastic surgeon ought to be able to relocate their model's penis to the correct position before his next photoshoot.

occamsrazor26 · 30/06/2026 05:31

If it's real, it's gross and totally unacceptable.

But the same men and handmaidens of perverts who come on here to tell everyone that flashing their cock at children because the cock flasher is in their own garden is fine, and nobody should look out of their windows if they have a cock or gunt flasher living next door, will tell you it's great and you're a prude.

And that's because they're weird and perverted.

So yeah, if it's real, whoever sent it should be nowhere near marketing or social media.

SpidersAreShitheads · 30/06/2026 05:35

I honestly don’t know what I’m supposed to be horrified at? What am I missing - can someone please explain???

JustFrustrated · 30/06/2026 05:41

I mean I only figured it out cause of the comments so clearly it isn’t obvious.

it also isn’t explicit because it’s clothed.

if not photoshop is just a bad seam placement

if you look at his right thigh it looks. Kind of. Like the outline of his penis. Apart from it being in entirely the wrong location. @SpidersAreShitheads

Simonjt · 30/06/2026 05:49

SpidersAreShitheads · 30/06/2026 05:35

I honestly don’t know what I’m supposed to be horrified at? What am I missing - can someone please explain???

People seem to be getting excited about a crease in a pair of shorts.

Jennalong · 30/06/2026 05:53

DollopOfFun · 29/06/2026 21:22

Anyone got The Terry Wogan pic?

Haha yes I remember that photo doing the rounds a few years ago l