I hate memes you see going round saying stuff like 'Show me a woman who'll put a photo online without makeup on.... I'll wait!'
I mean, yes, there are some women who won't and some who may not go in public or be pictured without it absolutely trowelled on (and that's OK, they're free to do that), but I do think plenty of women will go out or share pictures of themselves un-made-up. It's not even an 'Oooh, she's brave' thing, plenty of women don't even think about sharing a photo of themselves without makeup because most of the time they're not wearing any.