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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

To think the latest malteasers ad is a bit much?

124 replies

wevegottobeathemdown · 01/01/2017 09:07

So the latest ad depicts a disabled wheelchair user describing how her condition, whatever it is, led her to inadvertently wank off her date.

What happened to the chocolate ads of yore. Perhaps the milk tray hero should have been a bit more forward.

OP posts:
thumpingrug · 01/01/2017 09:21

The purpose of advertising is to grab your attention. In your case this one has worked as you have noticed it.

I like it, its funny and shows disabled people in a real life way.

SomethingLikeFlying · 01/01/2017 09:22

What thump said

dawnmist · 01/01/2017 09:28

her condition, whatever it is, led her to inadvertently wank off her date
really? I never take much notice of ads. How can that be right. Adverts have sunk to a new low if that is the case.

missyB1 · 01/01/2017 09:29

Disability aside I don't need to see adverts that resort to this low level in order to sell their products. And in fact crappy irritating adverts often put me off buying the product.

BravoPanda · 01/01/2017 09:29

Will you be complaining about the one where the deaf girl's hearing aid was eaten by the dog next?

honeysucklejasmine · 01/01/2017 09:30

It's not a new advert. And i have never seen it aired pre watershed.

creakyknees13 · 01/01/2017 09:30

It's been around for ages and 'her condition' is cerebral palsy.

SausageSoda · 01/01/2017 09:32

I hate it. Can't see the correlation between wanking and malteasers.

FeckinCrutches · 01/01/2017 09:37

It's been around for ages, it was aired after the Paralympics to raise disability awareness.

NerrSnerr · 01/01/2017 09:38

I hadn't seen it but it's here if anyone wants to look http://www.huffingtonpost.co.uk/entry/maltesers-ad-storme-toolis-paralympicsukk_57d13e2be4b0ced6a09858e5. I think it's great, helps show that disabled people are normal people who have normal lives.

Squeegle · 01/01/2017 09:39

I thought it was funny too

Manumission · 01/01/2017 09:40

Normal lives? Malteaser related accidental wanking? Confused

PigletWasPoohsFriend · 01/01/2017 09:41

Not a new advert at all.

It was brought out at the same time as the paraolympics on September.

wevegottobeathemdown · 01/01/2017 09:42

It makes me cringe. It is overly scripted and contrived.

OP posts:
SoupDragon · 01/01/2017 09:44

This was discussed to death when it was a new ad. I don't see a problem with it.

TondelayaDellaVentamiglia · 01/01/2017 09:45

Last post on this said it was Poor Taste rather than A Bit Much.

ShowMePotatoSalad · 01/01/2017 09:47
  • can't see the correlation between wanking and maltesers"

Hahaha!

OnionKnight · 01/01/2017 09:47

I love it, I have Cerebral Palsy and the first time I saw it I howled with laughter.

Chelazla · 01/01/2017 09:49

I don't like it, I think it's patronising to everyone. Agree with pp who said it was over scripted.

wevegottobeathemdown · 01/01/2017 09:49

So the idea is if you are disabled you have to be wacky and extreme to show how 'normal' you are? It's a contradiction at best and insulting.

OP posts:
Frusso · 01/01/2017 09:49

This reply has been deleted

Message withdrawn at poster's request.

mylittlephoney · 01/01/2017 09:51

Bloody hilarious. Just what bridesmaids get up to isn't it?

honeysucklejasmine · 01/01/2017 09:52

Yes, what Frusso said.

2017watchoutherewecome · 01/01/2017 09:54

There is much more serious stuff to be bothered about, my friend with cerebral palsy can't seem to be bothered about and neither can I. If disabled people are offended then that's one thing and they can complain to the ASA and have the matter considered.

wevegottobeathemdown · 01/01/2017 09:54

Frusso I'm not sure why it has to be one of your two options.

OP posts:
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