To think the latest malteasers ad is a bit much?

[wevegottobeathemdown]

So the latest ad depicts a disabled wheelchair user describing how her condition, whatever it is, led her to inadvertently wank off her date.

What happened to the chocolate ads of yore. Perhaps the milk tray hero should have been a bit more forward.

I don't see it as "disabled being wacky and extreme" ........ more that the young lady had an amusing / awkward / funny / OMG moment when she was intimate with someone else ...... which is something most people can relate to.

Yes, it's over-scripted ....... but that's the trait of the Malteasers ads.

Yes, there's reference to sex ...... but as a PP said, sex sells chocolate (and everything else it would seem).

Milk Tray man wasn't speed-boating & abseiling to deliver a box of chocolates to the little old lady next-door because she was lonely .............
Galaxy lady having her chocolate in the bath wasn't a life-lesson on how to eat chocolate in the bath without it melting ......
The Ambassador was after something when dishing out his Ferrero Rocher ......

It is not new its been round since the paralympics the fury about it has been frothed it is rude and a bit cringy but it is on after the water shed and no different to "sexy" perfume adverts

I think the adverts are rubbish because they are unfunny.
Unfortunately that tends to happen in the first stages of anything new.

Things are often too try hard in the beginning.

I disagree that the adverts are good for showing disabled people as every day 'normal' whatever that means.
There would not be a wank joke in an advert with a non disabled woman.

Isn't it more patronising that we 'allow' a disabled woman to talk about it in a chocolate advert?

I want to see more disabled people in mainstream advertising full stop. That will mean they are in crap adverts as well as good ones.

These cringing 'look at how brilliant this chocolate company are to have disabled people in their adverts' need to be the start of something better.

An advert where where this is no massive red arrow hovering above a disabled person's head saying 'LOOOOOK! I am really cool and normal and ever so norty giggle giggle'

Wacky and extreme to appear normal wow did you mean to sound like a twat op

Somebody mentioned some prior ads here .

I will simply add Flake adverts at one time , that is all

Wacky and extreme to appear normal wow did you mean to sound like a twat op

Agreed. It's not wacky and extreme at all. It's just a normal conversation between 3 teenage girls.

It's just an advert. But I'm because the wanking innuendo has passed me by. I'll be scrutinising said ad closely next time I catch it

If we're not allowed to flinch at wank jokes in chocolate advertising because this particular advert features disabled actors/characters, were not at a point of equality yet.

If OTOH we can object (or not) to matters of taste regardless of the disability element, then we're being truly non-discriminatory.

Remember the flake ads of the 90s? Clearly blow job reference.

It's nothing new.

I thought it was hilarious

It's great that maltesers are featuring disabled people in their advertising.

What I don't like is that these ads are all built around their impairments - the wheelchair, the spasms, the hearing aid. (Also, the wanking is a bit uneccessary to me)

Once the people are featured without a clunky point being made about their disabilities, we'll be making progress.

I felt embarrassed for the participants at being involved in such rubbish. I feel that way about most adverts.

I feel that way about most adverts.

Ha. It's true. I see so few adverts now, that when I do, the really low standard is a bit of a shock.

I find nothing remotely sexy about a lady accidentally wanking off someone. That does not sell chocolate. That is just grim

Exactly right blacksox
These adverts are more about non disabled people being able to breath a sigh of relief that they are allowed to laugh at disabled people than they are about equality.

But it is a start.

Can we look forward to seeing this company use disabled people in their other adverts? You know, just being there?

I doubt it or it would have happened by now.

Eastenders have done a brilliant job (IMO) in including disabled actors into their cast without a big ol hoo hah.

I will say one thing for the Maltesers advert, it is breaking that taboo of letting disabled people be associated with a mainstream product. That proves that the general public are not too stupid to understand 'disabled person with product = product only for disabled people'

So now they have proved that what is stopping more companies from using more disabled actors?

I thought it was quite well done, actually. They were all sat down and it took me a while to see that the main actress was using a wheelchair, even though I was looking for it.

The innuendo was quite subtle, really. 'Hands were wandering'. I'm not sure I'd have immediately thought of masturbation if I hadn't read this thread, although I would have put two and two together eventually. The ejaculation showering maltesers was clever.

I'm quite prudish really, and have a DD with SN, so it's interesting that I don't have an issue with it when others do.

Sorry for my confusing post

Not to stupid to realise that ....DOESN'T = product only for disabled people

I think maltesers taste like spunk so it's kind of ironic.

As a grandparent I hate the Warner holiday adverts. The ones where grandparents clearly don't like their grandchildren, I know some grandparents don't but I just find it nasty.

I agree OP.

I was mainly upset by all those wasted maltesers.

A new one is another (dwarf?) wheelchair user, demonstrating with a Malteaser, what happened when the bride's foot met the wheel on her chair on the dancefloor.

She still got away with the Best Man's number, though.

I rarely see adverts, but these are different, portray disabled people as human and demonstrate a sense of humour.

I like them tbh.

granny I am not a grandparent yet and I 'get' those adverts are supposed to be a joke but I don't like them either.
They come over as a bit desperate. FGS if you don't want to be with your grand kids all the time then don't. No need to go on about it all the time

I don't think it helps that they are shown at the beginning and end of every ad break so they are flipping relentless when you are trying to enjoy a bit of Miss Marple or Father Brown in peace